# Interactive iPhone Commercials AXA Insurance Lets Consumers Step Into Their Ads Via Smartphones By Matt Ho | Published 2011-03-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/axa-insurance References: [youtube](http://www.youtube.com/watch?v=8vWVtpCfLX8) & [axa](http://www.axa.ca/) It's clear that smartphones have become a main part of many's lives, and with [AXA](https://www.trendhunter.com/trends/axa-health) Insurance's commercial, smartphones will probably dominate ads soon as well. AXA insurance has come up with an innovative way to market its business towards consumers. The company has taken advertising to another level by [integrating QR codes into their commercials](https://www.trendhunter.com/trends/orca-scan) so that individuals can [interact with the videos via smartphones](https://www.trendhunter.com/trends/smartlinks). This particular commercial requires individuals to scan the QR code on the door of a house with their iPhones in order to finish the rest of the video. The ad brilliantly shows off AXA's tech-savvy services. It's likely that other businesses may follow in AXA's footsteps, which will eventually change the advertising game as a whole. Check out the video to watch the interactive story that's been created. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 21% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertisements:** More companies are likely to adopt QR codes and other interactive elements in their commercials to engage with consumers and showcase their innovative services. - **Smartphone-centric Marketing:** As smartphones continue to dominate daily life, businesses are finding ways to utilize this technology in their advertising campaigns. - **QR Code Integration:** QR codes are becoming a popular tool for companies to incorporate into their commercials and create interactive experiences for consumers. ### Industries Being Reshaped - **Insurance:** The insurance industry could explore more tech-savvy ways to engage with customers and stand out in a crowded market through interactive advertising techniques. - **Advertising:** As interactive advertisements become more popular, the advertising industry will need to adapt and develop new strategies to create engaging content that makes use of the latest technology. - **Smartphone Manufacturing:** As more businesses focus on smartphone-centric marketing strategies, smartphone manufacturers could see increased demand for their products and innovations in mobile technology. ## Related on Trend Hunter - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Interactive Movie-Making Apps](https://www.trendhunter.com/trends/moviemaking-app.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md)