# High-End Smiley Face Shirts The A|X x Smiley Collection Features a Clever Take on the Smiley Logo By Katherine Pendrill | Published 2022-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ax-x-smiley References: [hypebeast](https://hypebeast.com/2022/7/armani-exchange-x-smiley-fw22-collaboration) [Armani Exchange](https://www.trendhunter.com/trends/stronger-with-you-parfum) recently teamed up with the legendary band SmileyWorld to launch the commemorative A|X x [Smiley](https://www.trendhunter.com/trends/b-smiley-collectible) collaboration for Fall/Winter 2022. Available now from the Armani Exchange website, the A|X x Smiley collection features a series of T-shirts, bomber jackets, parkas, sweatshirts, and accessories that all feature a clever take on the signature Smiley logo. The new version features the iconic yellow and circular smiley face, but the eyes have been replaced with the A|X logo. Some items also feature a smiley face with [Giorgio Armani’s](https://www.trendhunter.com/trends/dolci-blush-collection) glasses and smile added for a wholly unique take on the classic emoticon. With everything from shirts to bucket hats and beanies, the new A|X x Smiley collection is perfect for those looking for a standout piece. Image Credit: Armani Exchange x Smiley ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collaborative Apparel Collections:** Armani Exchange's collaboration with SmileyWorld and the unique take on the Smiley logo presents opportunities for other high-end apparel brands to collaborate with iconic pop culture symbols. - **Logo Mashups:** The A|X x Smiley collection's unique design of combining the Smiley logo with the A|X logo offers disruptive innovation opportunities for other brands to experiment with logo hybrid designs. - **Personalized Emoticons:** The incorporation of Giorgio Armani's glasses and smile to the Smiley face in the A|X x Smiley collection suggests an opportunity for customization and personalization of emoticons for use in digital communication platforms. ### Who This Affects Most - **Fashion:** The A|X x Smiley collection's fashion-forward design and unique take on the Smiley logo holds great potential for disrupting the high-end fashion industry. - **Pop Culture Merchandise:** The collaboration between Armani Exchange and SmileyWorld for the A|X x Smiley collection serves as a model for the pop culture merchandise industry to collaborate with iconic brands or figures in similar collections. - **Digital Communication Platforms:** The incorporation of Giorgio Armani's personal touch to the Smiley face design in the A|X x Smiley collection inspires disruptive innovation in personalizing digital communication emoticons to reflect individuality. ## Related on Trend Hunter - [Vinyl Art Collectibles](https://www.trendhunter.com/trends/b-smiley-collectible.md) - [Esports Streetwear Partnerships](https://www.trendhunter.com/trends/smiley.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Happy Bauble-Equipped Sneakers](https://www.trendhunter.com/trends/mallet-london-1.md) - [Smiley-Themed Collectors Cards](https://www.trendhunter.com/trends/bicycle-x-smiley.md) - [Social Media-Inspired Merch Ranges](https://www.trendhunter.com/trends/x-merch-collection.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md) - [Pizza Brand Fashion Collections](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md)