# Tribal Fashion A|X Escapes to Ibiza By mediterranean | Published 2008-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ax-s-s-2008 References: [sigepa.blogspot](http://sigepa.blogspot.com/2008/04/style-tribe-armani-exchange-spring-2008.html) & [armaniexchange](http://www.armaniexchange.com/) The new Armani Exchange Spring Summer 2008 campaign “**Style Tribe**” exudes an intense mood of sensuality and style with a theme of escapism to [exotic locations](https://www.trendhunter.com/trends/ibiza-boutique) with your friends or "tribe". Shot in Ibiza, the campaign was shot by fashion photographer *Tom Munro* and styled by *Victoria Bartlett*. The location plays an essential part showcasing the new breed of style nomads, while highlighting the new A|X soft, clean, yet sophisticated pieces. The campaign features beautiful models Izabel Goulart and Miro Moreira. Enjoy the beautiful print ads and a fun behind the scenes video of the shoot. If you need more [spring and summer fashion inspiration](https://www.trendhunter.com/trends/triangls-mirage-drop), check out these recent [stylish campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam): ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Style Tribe:** Opportunity for clothing brands to create campaigns that evoke a sense of escapism and belonging to a fashion-forward community. - **Exotic Locations:** Opportunity for travel and tourism industry to promote unique and adventurous destinations for fashion shoots and inspiration. - **Clean Sophistication:** Opportunity for fashion designers to create soft and clean yet sophisticated pieces for the spring and summer seasons. ### Industries Being Reshaped - **Clothing:** Opportunity for clothing brands to create campaigns that evoke a sense of escapism and belonging to a fashion-forward community. - **Travel and Tourism:** Opportunity for travel and tourism industry to promote unique and adventurous destinations for fashion shoots and inspiration. - **Fashion Design:** Opportunity for fashion designers to create soft and clean yet sophisticated pieces for the spring and summer seasons. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)