# Premium Approved Leather Sneakers Anna Wintour Joins Nike, Giving Its Jordan Sneakers the "AWOK" By Amy Duong | Published 2018-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/awok References: [hypebeast](https://hypebeast.com/2018/7/anna-wintour-vogue-nike-air-jordan-1-3-sneakers-awok-release) & [vogue](https://www.vogue.com/article/vogue-nike-air-jordan-awok-sneaker-collaboration) Vogue's Editor-In-Chief and fashion legend Anna Wintour has joined sports label Nike for the first time ever to give her iconic "AWOK" to its sneakers. AWOK is a script that is recognized in the fashion industry as Wintour's stamp of approval -- meaning "Anna Wintour Okay." She joins Nike's Jordan Brand to adorn four sneakers with the approving stamp for the ultimate collaborative high-fashion sneaker. The two silhouettes are the Air Jordan 1 and the Air Jordan 3 -- with the Air Jordan 1s available in sail and university red, and the Air Jordan 3s in black tweed and red tweed. The AJ1 sneakers are finished in a soft leather and uppers with an attention-grabbing zipper enclosure and a Nike Air tag that reads "Edited by Vogue," along with the AWOK signature, found on the tongue and its sole. The AJ3 sneakers are crafted with a tweed case and black heels as a reference to Wintour's classic sunglasses and Chanel tweed suits. Each pair comes within a premium box and two dust bags constructed from suede. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative High-fashion Sneakers:** Opportunity for fashion brands and sports labels to collaborate and create high-end, limited edition sneakers that merge fashion and athletic footwear. - **Personalized Signature Approval Stamps:** Opportunity for brands to partner with trendsetters and influencers to create signature approval stamps that add value and exclusivity to their products. - **Luxury Packaging and Presentation:** Opportunity for brands to elevate their product experience by investing in premium packaging and presentation, incorporating unique materials and design. ### Who This Affects Most - **Fashion:** Fashion brands can collaborate with influencers to create signature-approved collections and premium sneaker designs. - **Sports Apparel:** Sports labels can partner with fashion icons to elevate their product offerings and cater to the luxury market. - **Packaging and Printing:** Packaging companies can explore opportunities to provide innovative and luxurious packaging solutions for premium brands and limited edition products. ## Related on Trend Hunter - [Plush Textural Artful Sneakers](https://www.trendhunter.com/trends/jordan-3.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md) - [Textural Logo High-Top Sneakers](https://www.trendhunter.com/trends/chenille-design.md) - [Aged Vintage High-Top Sneakers](https://www.trendhunter.com/trends/cinnabar-colorway.md) - [Scrach-Off Detailed Sneakers](https://www.trendhunter.com/trends/youre-welcome.md)