# Watch-Themed Shoulder Bags G-SHOCK Unveils New 'AWM-500' Watch and Matching PORTER Bag By Niko Pajkovic | Published 2021-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/awm500 References: [highsnobiety](https://www.highsnobiety.com/p/porter-g-shock-awm-500/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+highsnobiety/rss) & [gshock](https://www.gshock.com/) [G-SHOCK](https://www.trendhunter.com/trends/gmcb2100z) has teamed up with Japanese bag brand [PORTER](https://www.trendhunter.com/trends/zenith-pilot) to launch a revamped version of the 'AWM-500,' which will come with its matching shoulder bag. The new watch combines both [analog and digital features](https://www.trendhunter.com/trends/fullmetal-analog-watch), including an old-school dial and a LED screen display. In addition, the unit features a metal bezel coated in Diamond-Like Carbon (DLC) -- a weather-resistant material used to protect the watch's finish. Aesthetically, the 'AWM-500' boasts a sleek black and gold design, which is mirrored in the watch's case and accompanying PORTER cross-body bag. Moreover, the new fashion-forward bag comes equipped with adjustable straps and unique co-branding -- G-SHOCK's iconic impact resistance curve is combined with PORTER's logo patch, offering shoppers a one-of-kind collaborative item. Image Credit: G-Shock ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 6% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Analog-digital Hybrid Watches:** Incorporating both traditional and modern features in watches can create new fashion trends and expand the market for products. - **Matching Accessory Sets:** Designing matching accessories to accompany products can increase customer interest and drive sales for brands. - **Weather-resistant Materials in Fashion:** Integrating weather-resistant materials in fashion products can provide practical benefits for consumers while setting new fashion trends. ### Sectors Adopting This - **Watch Industry:** The watch industry can innovate by creating hybrid watches that offer both traditional and modern features in one product. - **Fashion Industry:** The fashion industry can innovate by designing and promoting matching accessory sets that complement their products, providing consumers with a complete look while driving sales. - **Materials Engineering Industry:** The materials engineering industry can innovate by developing new weather-resistant materials that can be incorporated in fashion products to offer practical benefits for consumers. ## Related on Trend Hunter - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md) - [Watch-Collaborative Footwear Ranges](https://www.trendhunter.com/trends/gshock-and-crocs.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md)