# Awkward Arm Shaking Ads The 'Awkward Shake' Video Showcases a Funny Hand Motion By Ian Andrew Panganiban | Published 2013-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/awkward-shake References: [designtaxi](http://designtaxi.com/news/358640/The-Awkward-Moments-Men-Create-When-Shaking-Their-Shake/) & [forgoodnessshakes](http://www.forgoodnessshakes.com/) The Awkward Shake ad highlights a certain hand motion that men will undoubtedly recognize. Created by the 7th Chamber company for the UK drink company 'For Goodness Shake,' the video aims to promote the company's pre-shaken [protein drink](https://www.trendhunter.com/trends/arla-protein-milkshake) to help avoid awkward shaking in public. The hilarious video showcases various male individuals performing a rhythmic hand motion that's popular in the male populace between the ages of 13 and above. The men in the video are featured shaking their drinks in public, but since camera angles don't show the protein shakers in the shots, the early clips of the video present a whole new meaning. This is a [hilarious marketing take](https://www.trendhunter.com/trends/axe-campaign) on selling [protein shakes to males](https://www.trendhunter.com/trends/collagen-protein-shake). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** Businesses can create comical marketing campaigns to target male consumers. - **Targeted Product Promotion:** Companies should create well-targeted campaigns by looking at the demographics of their audience. - **Subtle Advertising:** Adopt subtle advertising techniques that are relatable to the target audience to increase product sales. ### Who This Affects Most - **Beverage:** Companies in the beverage industry can create viral ads on social media to promote their products. - **Fitness:** Fitness companies can utilize viral advertising campaigns to promote protein shakes and health supplements. - **Media:** Media companies can partner with beverage or fitness brands to create comical ads that go viral. ## Related on Trend Hunter - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Empowering Shake Campaigns](https://www.trendhunter.com/trends/oomph-for-your-boomph.md) - [Shakeable Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/shakr-cocktails.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Protein-Rich White Chocolate Shakes](https://www.trendhunter.com/trends/white-choc-protein-milkshake.md) - [Savory Protein Shakes](https://www.trendhunter.com/trends/subwhey.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Fast Food-Chain Protein Shakes](https://www.trendhunter.com/trends/sweet-and-ripped-side.md)