# Gory Workplace Safety Ads Using Awful Accidents to Raise Awareness By Christina Butty | Published 2009-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/awful-accident-ads-scary-ads-to-promote-workplace-safety References: [canada](http://www.canada.com/windsorstar/story.html?id=18f655de-3b1f-4204-82d0-9d5647539ecb) For most people, the topic of safety on the job is a bit dry. Ontario Canada's Workplace Safety Insurance Board is creating awareness through graphically depicting workplace accidents. These [workplace safety ads](https://www.trendhunter.com/trends/safe-sound-week) are swirling with controversy because they are so horrific. They definitely do the job that they intended—raise awareness. **Implications** - In the featured video, the audience gets to know about the life and the engagement of a [sous chef](https://www.trendhunter.com/trends/salad-freaks). She talks you through her mistakes, revealing that there really are no accidents. The ending, might make you a little bit nauseous, but the image of a [serious workplace injury](https://www.trendhunter.com/trends/national-safety-council) really hits the message straight on and drives it right into the mind of the audience. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Graphic Workplace Safety Ads:** The use of disturbing images to illustrate safety concerns create an opportunity for innovative safety measures and training programs. - **Emotional Appeal Advertising:** The use of raw and uncompromising methods of advertising through emotions create various opportunities for marketing and branding. - **Virtual Reality Safety Training:** The use of technology for virtual reality training and simulations of various workplace hazards present an opportunity for disruptively innovative safety training programs. ### Industries Being Reshaped - **Safety Training and Consulting:** The safety industry can adapt to this trend by creating updated training modules, using the latest technology and incorporating emotional appeal in its advertising strategy. - **Marketing and Advertising:** Marketing and advertising companies can use the disturbing ad trend to create a new paradigm for product promotion. - **Technology:** The use of technology for virtual reality training and simulations of various workplace hazards presents an opportunity for disruptive innovation in the technology sector. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Road Worker Safety Solutions](https://www.trendhunter.com/trends/active-worksite.md)