# Frankfurter-Flavored Hard Seltzers Awesome Sauce: Bun Length is Made with Leftover Hot Dog Water By Laura McQuarrie | Published 2022-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/awesome-sauce-bun-length References: [foodandwine](https://www.foodandwine.com/news/hot-dog-hard-seltzer) & [martinhousebrewing](https://martinhousebrewing.com/)  Awesome Sauce: Bun Length will be the newest of the Awesome Sauce Hard Seltzers from [Martin House Brewing Company](https://www.trendhunter.com/trends/spartannash-brat-shop) and it takes the form of a 5.2% ABV hard seltzer made with the leftover water from 52 pounds of boiled frankfurters. This unusual beverage is said to taste just like a boozy hot dog and what started as an idea to use hot dogs in the making of beer turned into an unconventional concept for a hard seltzer. Fittingly, the Texas brewery will be unveiling the unique hard seltzer at a local [hot dog festival](https://www.trendhunter.com/trends/dog-haus-oktoberfest). The Celebration of Hotdogs is a destination for hot dog lovers and at the event, there will be an eating contest, food trucks, wiener dogs and more to accompany the unforgettable experience of trying Awesome Sauce: Bun Length for the first time. Image Credit: Unsplash ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 96% | Activity: 100% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Savory Flavored Hard Seltzers:** Savory flavored hard seltzers are the latest trend in the alcoholic beverage industry presenting a disruptive innovation opportunity for brewers to experiment with unconventional ingredients and flavors. - **Crossover Festivals:** Crossover festivals that reflect the ethos of unconventional ideas can bring together enthusiasts from varied interests creating new business opportunities for event planners and organizers. - **Circular Brewing Practices:** Circular brewing practices that incorporate leftover ingredients from brewing processes in making new drinks can be an innovative solution to minimize wastage and increase sustainability for breweries. ### Where This Applies - **Alcoholic Beverage:** The Alcoholic Beverage industry has the opportunity to innovate its product offerings and diversify into new markets by exploring unconventional flavors and ingredients in the production of hard seltzers. - **Event Planning:** Event Planning and organizing can diversify festival niches by focusing on multi-theme crossover festivals that bring together people with varied interests such as hot dogs and craft beer. - **Sustainability:** Sustainability-led Brewing Practices can help breweries optimize their production processes leading to cost savings, increased efficiencies and improved sustainability outcomes. ## Related on Trend Hunter - [Hot Dog-Flavored Sparkling Waters](https://www.trendhunter.com/trends/big-bite-hot-dog-sparkling-water.md) - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [Cheesy Macaroni-Infused Sausages](https://www.trendhunter.com/trends/americana-sausage.md) - [Regionally-Themed Hot Dog Sauces](https://www.trendhunter.com/trends/hot-dog-bomb-sauces.md) - [Burger-Inspired Hot Dogs](https://www.trendhunter.com/trends/bacon-cheeseburger-sausage.md) - [Cheesy Oktoberfest Sausages](https://www.trendhunter.com/trends/oktoberwrst-sausage.md) - [Succulent Shandy-Flavored Sausages](https://www.trendhunter.com/trends/summer-shandy-beer-brats.md) - [Spicy-Sweet Hot Dogs](https://www.trendhunter.com/trends/dog-haus-naughty-dog.md) - [Free-From Piquant Hotdogs](https://www.trendhunter.com/trends/hot-spicy-beef-franks.md)