# Juicy Plant-Based Burgers Sweet Earth's Awesome Burger is a Realistic Plant-Based Burger By Laura McQuarrie | Published 2019-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/awesome-burger References: [fastcompany](https://www.fastcompany.com/90357584/nestles-new-plant-based-awesome-burger-wants-in-on-the-fake-meat-market) & [sweetearthfoods](https://www.sweetearthfoods.com/) Some of the most popular [plant-based burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat) have won over not just vegetarians and vegans but flexitarians and carnivores too, leading to many of these plant-powered creations to be introduced to fast food restaurants—and now, [Nestlé's](https://www.trendhunter.com/trends/garden-gourmet) Sweet Earth is launching its own Awesome Burger. The new realistic plant-based burger explores "the next evolution of the [veggie burger](https://www.trendhunter.com/trends/plantbased-veggie-burger)" in the form of a product that looks like meat, has a similar texture to meat, boasts a grill-friendly form. The better-for-you alternative to beef boasts more protein than a regular beef patty, as the Awesome Burger is packed with 28 grams of plant-based protein. Additionally, the Awesome Burger is packed with fiber, iron and Vitamin C, and is free from saturated fat, making it a healthier alternative to conventional meat patties. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Burgers:** Disruptive innovation opportunity: Develop new brands and products that offer realistic plant-based burgers to cater to the growing demand from flexitarians and health-conscious consumers. - **Fast Food Restaurants:** Disruptive innovation opportunity: Collaborate with plant-based burger manufacturers to introduce their products in fast food restaurant chains, tapping into the increasing popularity of meat alternatives. - **Healthier Alternatives:** Disruptive innovation opportunity: Create innovative plant-based burger options that are packed with essential nutrients, such as protein, fiber, and vitamins, to provide a healthier alternative to traditional meat patties. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Invest in research and development to create new plant-based meat products that cater to changing consumer preferences and embrace sustainability. - **Foodservice:** Disruptive innovation opportunity: Collaborate with plant-based burger manufacturers to introduce their products in restaurants, cafeterias, and other foodservice establishments to meet the growing demand for meat alternatives. - **Nutrition and Wellness:** Disruptive innovation opportunity: Develop innovative plant-based burger options that are tailored to cater to health-conscious consumers seeking healthier alternatives to traditional meat products. ## Related on Trend Hunter - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Delectable Veggie Burgers](https://www.trendhunter.com/trends/delectable-veggie-burgers.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md)