# Electric Pickup Trucks The AWD Phoenix SUT EV Debuts at FedFleet 2010 By Katie Cordrey | Published 2010-07-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/awd-phoenix-sut References: [evworld](http://evworld.com/news.cfm?newsid=23655) & [phoenixmotorcars](http://www.phoenixmotorcars.com/news-and-events/releases/2010/pr-071210.php) California-based Phoenix Motorcars has introduced an [electric all-wheel-drive sports utility truck](https://www.trendhunter.com/trends/scout-terra-truck) at FedFleet 2010. The [lithium battery-electric, zero-emission](https://www.trendhunter.com/trends/battery-electric-vehicles) [AWD](https://www.trendhunter.com/trends/equinox-ev) Phoenix SUT is freeway speed-enabled even while carrying four passengers and a full payload. 2010 models have a 70-mile range but a 100-mile range option will be available in 2011. Current sales are fleet-targeted and if successful, the electric AWD Phoenix SUT may find a second market with eco-savvy individual consumers in need of AWD. **Implications** - Through utilizing the FedFleet 2010 conference as a showcase venu, the AWD Phoenix SUT EV helps ensure the appropriate consumers are going to experience its presence. Byron Bliss -- who is the VP of Sales and Marketing for Phoenix Motorcars -- agrees that this new all-wheel drive pickup truck's electric features further its awesomeness. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Electric Pickup Trucks:** The electric AWD Phoenix SUT EV debuts at FedFleet 2010, showcasing the potential for electric vehicles in the pickup truck market. - **Zero-emission Vehicles:** The lithium battery-electric AWD Phoenix SUT offers zero-emission transportation, presenting an opportunity for businesses to reduce their carbon footprint. - **AWD Technology:** The AWD feature of the Phoenix SUT EV provides improved traction and stability, highlighting the potential for electric vehicles in off-road and rugged terrains. ### Sectors Adopting This - **Automotive:** The introduction of electric pickup trucks like the AWD Phoenix SUT EV creates opportunities for companies in the automotive industry to develop and manufacture electric vehicle technologies. - **Fleet Management:** The fleet-targeted sales approach of the AWD Phoenix SUT opens up opportunities for companies in the fleet management industry to adopt and integrate electric vehicles into their operations. - **Sustainable Transportation:** The electric AWD Phoenix SUT EV caters to the demand for sustainable transportation solutions, offering opportunities for companies in the sustainable transportation industry to provide electric vehicle options. ## Related on Trend Hunter - [Performance-Grade Electric Pickup Trucks](https://www.trendhunter.com/trends/isuzu-dmax-ev.md) - [All-Electric Pickup Trucks](https://www.trendhunter.com/trends/allelectric-pickup-truck.md) - [Ruggedized Electric UTVs](https://www.trendhunter.com/trends/electric-utv.md) - [Spacious Electric Trucks](https://www.trendhunter.com/trends/chevrolet-silverado.md) - [Electric Commercial Fleet Trucks](https://www.trendhunter.com/trends/bollinger-b4.md) - [Off-Road EV Truck Concepts](https://www.trendhunter.com/trends/chevrolet-silverado-ev-zr2.md) - [Eco-Friendly All-Terrain SUVs](https://www.trendhunter.com/trends/toyota-bz-woodland.md) - [Speedy Electric Pickup Trucks](https://www.trendhunter.com/trends/scout-terra-truck.md) - [Adventurous Off-Road Electric Vans](https://www.trendhunter.com/trends/electric-adventure-utv.md)