# Accessible Luxury Luggage Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online By Jana Pijak | Published 2017-06-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/away References: [awaytravel](https://www.awaytravel.com) & [awaytravel](https://www.awaytravel.com/referral-terms/) Selling its products exclusively online, Away is a [luxury luggage maker](https://www.trendhunter.com/trends/rimowa-groove-collection) that offers affordable versions of its high-end product -- making quality pieces accessible to a larger group. Described as "first class luggage, at coach prices," the brand's products are designed with convenience and versatility in mind, without skipping out on aesthetics in the process. "To give the world access to better luggage, Away takes the direct-to-consumer approach," using top quality materials without spending as much as its competitors to create its products. Whether opting for a small, medium, or large bag, or a set of three wheeled carryalls, consumers can trust they are investing in [well-made and durable products](https://www.trendhunter.com/trends/ultradurable-luggage) that won't break the bank. In addition to selling its products exclusively online, Away's referral system makes it possible for consumers to refer a friend to the e-retailer, ultimately garnering rewards from the brand, while the friend receives access to a referral discount code. Seeking well-made products that are elegant, socially conscious, and affordable can often be a difficult feat for most Millennials. Away's direct-to-consumer business model make [high quality products more widely accessible](https://www.trendhunter.com/trends/zero-collective) without requiring the same high price offered by competing luxury or heritage brands. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Luxury:** The direct-to-consumer approach allows luxury brands to offer high-end products at more affordable prices, disrupting traditional luxury retail channels. - **Affordable Luxury:** Brands like Away are disrupting the luxury market by offering well-made and aesthetically pleasing products at lower price points, making luxury more accessible to a larger group of consumers. - **Referral Marketing:** Implementing a referral system, like the one used by Away, can incentivize customers to refer their friends, helping brands expand their customer base and generate increased sales. ### Industries Being Reshaped - **Luxury Retail:** By adopting a direct-to-consumer approach and offering affordable luxury products, luxury retail brands can attract a wider audience and compete with traditional luxury retailers. - **Travel and Luggage:** The travel and luggage industry can benefit from the disruptive innovation of offering high-quality and stylish luggage at more affordable prices, appealing to budget-conscious travelers. - **E-commerce:** Implementing referral marketing strategies and selling products exclusively online, brands can disrupt the e-commerce industry by offering affordable luxury products and utilizing customer referrals to drive sales. ## Related on Trend Hunter - [Next-Gen Softside Luggage](https://www.trendhunter.com/trends/away-softside.md) - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md) - [Personality-Forward Luggage Brands](https://www.trendhunter.com/trends/airs-luggage.md) - [Personality-Matched Luggage Collections](https://www.trendhunter.com/trends/airs.md) - [Collaborative Color-Focused Suitcases](https://www.trendhunter.com/trends/away-1.md) - [Series-Inspired Luggage Collabs](https://www.trendhunter.com/trends/the-white-lotus-x-away.md) - [Vibrant Lightweight Suitcases](https://www.trendhunter.com/trends/sunshine-yellow.md) - [Vibrant Collaborative Luggage Series](https://www.trendhunter.com/trends/soundwave-collection.md) - [Neon Tonal Premium Luggage](https://www.trendhunter.com/trends/neon-collection-1.md)