# Mention-Monitoring Marketing Platforms The 'Awario' App Helps Brand Keep Tabs on What's Being Said By Michael Hemsworth | Published 2018-07-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/awario-app References: [betalist](https://betalist.com/startups/awario?utm_campaign=startup-56650&utm_medium=atom&utm_source=newsfeed) & [awario](https://awario.com/?ref=betalist) The ubiquitous nature of online marketing requires brands to keep tabs on what's being said about them at all times, which is where the 'Awario' app can come in hand to help ensure this is a constant capability. The platform works by tracking when and where your brand is mentioned across the Internet to ensure you never miss a crucial mention from an influential publisher or [social media influencer](https://www.trendhunter.com/trends/ai-influencer). The app also helps brands mitigate the negative effects of [bad reviews](https://www.trendhunter.com/trends/appinion) by letting them hear about problems before they get any worse. The 'Awario' app can also be utilized as an effective [lead generating solution](https://www.trendhunter.com/trends/awesome-ai-marketing) by helping brands find users who are looking for a service or product just like what you're offering. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Mention-monitoring Marketing:** Using advanced tracking technology to monitor brand mentions across the Internet. - **Influencer Engagement:** Leveraging influential publishers and social media influencers to promote brands and products. - **Lead Generation Solutions:** Utilizing technology to identify and connect with potential customers who are actively seeking similar products or services. ### Sectors Adopting This - **Marketing Technology:** Developing innovative platforms and applications to effectively monitor and engage with brand mentions online. - **Social Media Marketing:** Leveraging the power of influential publishers and social media influencers to amplify brand visibility and reach. - **Sales and Marketing Solutions:** Creating effective lead generation services and tools to identify and connect with potential customers in need of specific products or services. ## Related on Trend Hunter - [Real-Time Monitoring Platforms](https://www.trendhunter.com/trends/notifier.md) - [B2B Social Intelligence](https://www.trendhunter.com/trends/octolens.md) - [Conversation Tracking Keywords](https://www.trendhunter.com/trends/bluesky-keywords.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Competitor Insight Business Platforms](https://www.trendhunter.com/trends/rivalsense.md) - [Keyword Mention Trackers](https://www.trendhunter.com/trends/forumscout.md) - [Consumer Insight Engines](https://www.trendhunter.com/trends/buzzabout.md) - [Effective Keyword Alerts](https://www.trendhunter.com/trends/notikey.md) - [Influencer-Focused AI Updates](https://www.trendhunter.com/trends/creatoriq.md)