# Powerful Awareness Images The 'I'm Tired' Project Sheds Light on Daily Discrimination By Gurveer Brah | Published 2015-08-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/awareness-images References: [designtaxi](http://designtaxi.com/news/378710/Powerful-Photo-Project-Aims-To-Erase-Hurtful-Discrimation-Caused-By-Stereotypes/) & [theimtiredproject.tumblr](http://theimtiredproject.tumblr.com/) Attempting to bring eyes to a cause is difficult enough and this project attempts to bring eyes to as many causes as possible with these awareness images. The 'I’m Tired' Project was created by two Nottingham graduates, Paula Akpan and Harriet Evans. The 21-year-olds began their initiative in June, releasing two images a week with the aim of highlighting [stereotypes and the effects](https://www.trendhunter.com/trends/you-are-amazing) they have on each individual that faces them. It is an ongoing project, constructed on the idea that people will organically want to express stories through the project. The awareness images range from issues of race, [gender, sexual orientation, body image](https://www.trendhunter.com/trends/making-space1), perception and many others with the intention to do something positive and make a change. The founders realize that the project is not perfect but they are just doing their best to highlight the significance of these issues. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Awareness Images:** Opportunity for businesses to use powerful images to raise awareness for various causes and social issues. - **Highlighting Stereotypes:** Opportunity to challenge and raise awareness about stereotypes and their impact on individuals. - **Expressing Stories:** Opportunity for individuals and businesses to encourage storytelling and self-expression through visual projects. ### Sectors Adopting This - **Advertising:** Opportunity for advertisers to use awareness images as a powerful tool for conveying messages and creating social impact. - **Social Activism:** Opportunity for social activists to use awareness images to spark conversations, challenge stereotypes, and promote change. - **Creative Arts:** Opportunity for artists, photographers, and designers to collaborate on awareness image projects that create emotional impact and promote social change. ## Related on Trend Hunter - [Empowering Visual Content Campaigns](https://www.trendhunter.com/trends/empowering-visual-content.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Uplifting Breast Cancer Initiatives](https://www.trendhunter.com/trends/uncovered-project.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md)