# Recycled Awareness Apparel Project 7's Environmental T-Shirts Made From Bottles By Sandra Winn | Published 2009-01-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/awareness-apparel-made-from-recycled-bottles-project-7s-environmental-t-shi References: [nylonmag](http://www.nylonmag.com/?section=article&parid=2464) & [project7](http://www.project7.com/store/) RPET Environmental UPC Tees by Project 7 are made from [recycled bottles](https://www.trendhunter.com/trends/unifi). They each signify a different area of awareness such as helping the needy (1 and 2), recycling (3 and 4), peace (5 and 6), and even shirts that support their own organization (7 and 8). Profits from Project 7’s heart, [recycling and peace shirts](https://www.trendhunter.com/trends/regeneration-nation) go to the ‘Save the Earth’ foundation. Project 7’s other campaigns for awareness include immunization against AIDS, homelessness, world hunger, disaster relief, women’s rights, as well as for social and economic development. [Tee shirts](https://www.trendhunter.com/trends/earthytweens) from Project 7 may not contain a myriad of fantastical and colorful designs but, to me, a good cause definitely wins out over fashion every time. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 48% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Apparel:** Opportunity for companies to explore production of clothing made from recycled materials. - **Cause-marketing:** Opportunity to support a social/environmental cause through company profits. - **Awareness Campaigns:** Opportunity to raise awareness for various social and environmental causes through merchandise sales. ### Sectors Adopting This - **Fashion Industry:** Opportunity to incorporate eco-friendly materials into clothing production processes. - **Non-profit Organizations:** Opportunity to partner with companies to promote social and environmental causes through merchandise sales. - **Marketing and Advertising:** Opportunity to create and promote cause marketing campaigns and awareness merchandise for clients. ## Related on Trend Hunter - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md) - [Fully-Recyclable Sleeve Packaging](https://www.trendhunter.com/trends/shrink-sleeve-solution.md) - [Eco-Friendly Polyester Materials](https://www.trendhunter.com/trends/unifi.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)