# Shocking Depression Awareness Ads When Viewed Upside Down, These Advertisements Show a Cry for Hel By Ryan Fowler | Published 2013-06-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/awareness-ads References: [neatorama](http://www.neatorama.com/2013/06/25/Depression-Awareness-Ads-are-Ambigrams/)  These depression awareness ads reveal shocking messages when viewed upside down. The depression awareness ads are sad and they really make you think. Often people with severe problems seem like they are fine and are quickly overlooked by others. The depression awareness ads were made to raise awareness about how depression is overlooked; the warning signs of depression need to be recognized. This depression awareness ad campaign was made for ‘Samaritans Singapore’ and shows messages that at first appear positive. Then, when they are turned upside down, they show a hidden a cry for help. The depression awareness campaign was created by the Publicis ad agency, one of the largest and most respected international ad firms on the planet. Although these ads are hard to look at, losing someone close to you is much worse. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Related on Trend Hunter - [Teen-Oriented Crisis Text Lines](https://www.trendhunter.com/trends/do-something.md) - [Depressingly Honest Office Captures](https://www.trendhunter.com/trends/honest-office.md) - [Depression-Detecting Applications](https://www.trendhunter.com/trends/ei-technologies-xpression.md) - [Disorder-Awareness Depictions](https://www.trendhunter.com/trends/depression-awareness.md) - [Therapy Trend Report](https://www.trendhunter.com/trends/therapy-trend-report.md) - [Depression-Oriented Photography](https://www.trendhunter.com/trends/christian-hopkins.md) - [Morbid Graveyard Celebrity Editorials](https://www.trendhunter.com/trends/complex-february-march-2013.md) - [Depression-Alleviating Headgear](https://www.trendhunter.com/trends/brainsway-helmet.md) - [Mood-Boosting Portable Lighting](https://www.trendhunter.com/trends/depression-curing-device.md)