# Award-Winning Whisky Collections DIAGEO Announces Its Latest Distillers Edition Collection By Mickey Phoon | Published 2023-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/awardwinning-whisky-collection References: [multivu](https://www.multivu.com/players/English/9160751-diageo-welcomes-latest-distillers-edition-collection-single-malt-scotch-whiskies/)  [DIAGEO](https://www.trendhunter.com/trends/spirited-xchange) has revealed its latest award-winning whisky collection called Distillers Edition. Hannah Todd, Director of [Single Malt Whiskies Portfolio](https://www.trendhunter.com/trends/grand-teton-distillery-1) at DIAGEO, said: "The collection has a long history dedicated to its aging process and craftsmanship, making it the perfect gift to commemorate special moments with. Whether celebrating a holiday, gifting a loved one, or toasting to a special occasion, the Distillers Edition collection has a liquid for every type of person in your life." The Distillers Edition consists of six award-winning whiskies from renowned Scotch distilleries throughout the Islands, Speyside, the Highlands, and the Lowlands: Lagavulin, [Talisker](https://www.trendhunter.com/trends/rare-series), Cragganmore, Oban, Dalwhinnie, and Glenkinchie. Furthermore, only one batch of each whisky is produced annually to honor the collection's preciousness. Each whisky was double-matured in different types of cask wood during its production process. Additionally, the whisky collection features a new label design for each whisky. The design contains stylistic elements illustrating each distillery. The whisky collection is available for purchase. Image Credit: DIAGEO ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 19% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Award-winning Whisky Collections:** Increasing demand for premium, aged, and exclusive whisky collections marks a trend in the spirits industry - **Craftsmanship and Aging Process:** In the spirits industry, there is a trend towards highlighting the aging process and craftsmanship that goes into producing exclusive whisky collections - **Unique Label Designs:** The spirits industry is moving towards unique and personalized label designs that offer a visual representation of each distillery's profile and style ### Who This Affects Most - **Spirits:** Companies manufacturing and selling spirits can explore producing new aged premium and exclusive whisky collections - **Packaging:** Packaging industries can explore innovative and personalized label designs for exclusive whisky collections - **Tourism:** Tourism industries can explore creating experiences around exclusive whisky collections, including distillery tours, tasting menus, and personalized gift packages ## Related on Trend Hunter - [Artisan Whiskey Collections](https://www.trendhunter.com/trends/spirited-xchange.md) - [Opulent Scotch Whisky Collections](https://www.trendhunter.com/trends/exclusive-single-malt-scotch-whiskies.md) - [Award-Winning Single Malt Whiskies](https://www.trendhunter.com/trends/awardwinning-single-malt.md) - [Celebratory Premium Whiskeys](https://www.trendhunter.com/trends/macallan-m-collection.md) - [Naturally-Inspired Whiskey Ranges](https://www.trendhunter.com/trends/the-singleton-garden-of-abundance.md) - [Prestigious Whisky Expressions](https://www.trendhunter.com/trends/grand-series.md) - [Wine Cask-Aged Spirits](https://www.trendhunter.com/trends/pursuit-of-passion-wine-cask-collection.md) - [Limited-Edition Golf-Inspired Whiskies](https://www.trendhunter.com/trends/champions-edition.md) - [Smooth Legacy-Honoring Whiskys](https://www.trendhunter.com/trends/glengoyne.md)