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# Award-Winning House Interiors
Studio Ben Allen’s the House Recast is Colorful and Modern

By Kalin Ned | Published 2021-06-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/awardwinning-house
References: [dezeen](https://www.dezeen.com/2021/05/27/the-house-recast-studio-ben-allen-dont-move-improve-2021/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [studiobenallen](https://www.studiobenallen.com/now)

[Studio Ben Allen](https://www.trendhunter.com/trends/br-house) has designed an award-winning house interior. Recognized by the Don’t Move, Improve! Awards and named “London’s best new home improvement project,” the design stands out with fluid lines, playful colorful accents, and a lot of natural lighting.

Studio Ben Allen was commissioned by a retired couple who requested a reorganization of a spacious Victorian home. The original design was the locus for the architects' inspiration. Since the brief was left relatively open, the designers took this opportunity “to experiment with off-site fabrication techniques and pigmented concrete.” In addition, Studio Ben Allen introduced a new kitchen and two bathrooms. One of the more distinct features of the award-winning house interior is that it brings together modern sensibilities with the alluring (historic) [features of Victorian design](https://www.trendhunter.com/trends/lee-terrace).

Image Credit: French + Tye

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 97% | Activity: 87% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Off-site Fabrication Techniques:** There is an opportunity for material suppliers and construction firms to innovate in off-site fabrication techniques to streamline the construction process and reduce costs
- **Pigmented Concrete:** Concrete product manufacturers can explore the use of pigmented concrete to offer more design and color options for house interiors
- **Modern Victorian Design:** There is a potential for interior design and home decor companies to capitalize on the trend of integrating modern design with Victorian design elements

### Sectors Adopting This

- **Construction:** The construction industry can benefit from adopting new and innovative off-site fabrication techniques that lower costs and save time
- **Concrete Products:** Concrete product manufacturers could explore pigmented concrete products to offer more design and customization options for interior designers and architects
- **Home Decor:** The home decor industry has opportunities to offer products that cater to the trend of integrating modern design with Victorian design elements

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