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# Limited-Edition Festive Serums
Shiseido Offers Its Award-Winning Face Serum in Holiday Packaging

By Kalin Ned | Published 2021-12-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/awardwinning-face-serum
References: [international.shiseido.co.jp](https://international.shiseido.co.jp/ultimune-power-infusing-concentrate-limited-edition-1011814810.html)

[Shiseido's](https://www.trendhunter.com/trends/festive-beauty-packaging) award-winning face serum [Ultimune](https://www.trendhunter.com/trends/multiuse-hydrating-oil) has surprised users time and time again with "the power of science: The Lifeblood™" and now, the brand is also offering its high-performing product in festive packaging for the 2021 holiday season.

The award-winning face serum was just recently updated by Shiseido, with the help of a highly specialized team of scientists. The improved formula strives to activate the skin's inner defenses, helping to prevent aging damage and promoting circulation. The serum can be used for all skin types and Shiseido promises "visible changes in smoothness, radiance, and resilience." A green floral fragrance that is comforting to the user completes the product.

The holiday 2021 packaging features a playful ribbon design by artist Koji Iyama. It is available for consumers for a limited time.

Image Credit: Shiseido

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 14% | Activity: 16% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Festive Skincare Packaging:** Beauty brands can offer limited-edition holiday packaging to boost sales and create excitement around their products.
- **Personalized Skincare:** Brands can create personalized skincare products to cater to the unique needs of each consumer.
- **Science-backed Skincare:** Beauty brands can develop products backed by scientific research and studies to appeal to consumers who prioritize results-driven skincare.

### Who This Affects Most

- **Beauty Industry:** Brands in the beauty industry can take advantage of limited-edition packaging and personalized skincare trends to entice consumers and increase sales.
- **Retail Industry:** Retailers can collaborate with beauty brands to offer exclusive products with limited-edition packaging, creating excitement and increasing foot traffic.
- **Science and Research Industry:** Scientific and research companies can partner with beauty brands to develop and test innovative skincare products with visible results.

## Related on Trend Hunter

- [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md)
- [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md)
- [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md)
- [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md)
- [Festive Luxury Skincare Bundles](https://www.trendhunter.com/trends/splendor-all-in-one-collection.md)
- [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md)
- [Luxury Skincare Holiday Collections](https://www.trendhunter.com/trends/luxury-skincare-holiday-collection.md)
- [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md)
- [Luxurious Holiday Skincare Boxes](https://www.trendhunter.com/trends/holiday-skincare-box.md)