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# Dropping TVs Down Drains
Award-Winning Philips Flat Screen Campaign

By Ayman | Published 2009-03-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/award-winning-philips-flat-screen-campaign
References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/03/philips-flat-screen-careful-brining-it.html) & [danielpradilla](http://www.danielpradilla.com/)

This creative campaign for [Philips](https://www.trendhunter.com/trends/philips-water) Flat Screen by [Academy Art University](https://www.trendhunter.com/trends/academy-sports-outdoors1) just won the student Bronze award in the magazine category at the International Andy Awards 2009.

Entitled “Careful Bringing It Home,” the campaign consists of three prints that portray scenarios where the person dropped something in the drains, subway or elevator cracks.

This is typically the case with small items such as keys or a slim gadget, so using it with a TV ensures the viewer instantly gets the idea that the Philips Flat Screen is super-thin.

Daniel Pradilla is the talented art director & copywriter of these ads.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 26% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Advertising Campaigns:** Disruptive innovation opportunity: Explore innovative ways to engage viewers and create memorable experiences through interactive advertising campaigns.
- **Visual Storytelling in Marketing:** Disruptive innovation opportunity: Harness the power of visual storytelling to captivate audiences and convey brand messages effectively in marketing campaigns.
- **Sustainable Design in Advertising:** Disruptive innovation opportunity: Embrace sustainability and eco-friendly practices in advertising design to resonate with environmentally conscious consumers.

### Sectors Adopting This

- **Advertising:** Disruptive innovation opportunity: Revolutionize traditional advertising methods by incorporating interactive elements and captivating visuals to create memorable campaigns.
- **Consumer Electronics:** Disruptive innovation opportunity: Develop ultra-thin flat screen technology to meet the demand for sleek and visually appealing consumer electronics.
- **Art and Design Education:** Disruptive innovation opportunity: Integrate creative advertising campaigns into art and design education curriculum to inspire and train future advertising professionals.

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