# Feel-Good Coffee Branding Ritual Coffee's Packaging Connects Consumers to Coffee Growers By adrian power | Published 2016-10-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/award-winning-packaging References: [goodstuffpartners](http://www.goodstuffpartners.com/ritual-coffee-packaging) & [ritualroasters](http://www.ritualroasters.com) [Ritual Coffee](https://www.trendhunter.com/trends/ritual-chocolate-mini-bar) in San Francisco has always been at the forefront of the west coast coffee revolution. Now it wants to demystify your [everyday coffee experience](https://www.trendhunter.com/trends/modernized-coffees). So whether you've been a coffee nerd as long as it has, or are ready to enjoy your first espresso, Ritual Coffee wants to prove that being nice is just as important as making the very best cup of coffee. Ritual Coffee buys 98% of its beans direct from its producer partners, setting the highest standard in the industry. This makes sure that the brand gets its hands on the best beans in the world, but more importantly, makes sure the farmers maintain the quality of life they deserve. Ritual Coffee has also transitioned from a non-recyclable foil bag to a [compostable paper bag](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods), bringing it in line with the sustainable lifestyles of its customers and giving it a more natural feel. Every element of the packaging is designed to help customers, brew a better cup, understand the farmer's story and share great coffee with their friends. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Bean Sourcing:** Opportunity for coffee brands to establish direct relationships with producers, ensuring high-quality beans and supporting farmers. - **Sustainability and Eco-friendly Packaging:** Potential for brands to adopt compostable or recyclable packaging materials, aligning with customer values and reducing environmental impact. - **Consumer Engagement Through Storytelling:** Brands can create packaging that tells the story of farmers, fostering a deeper connection with customers and enhancing their coffee experience. ### Industries Being Reshaped - **Coffee Retail:** Disruptive innovation opportunity: Establishing direct relationships with producers to ensure quality beans and create sustainable supply chains. - **Packaging Manufacturing:** Disruptive innovation opportunity: Developing eco-friendly and compostable packaging materials to cater to the demand for sustainable solutions. - **Food and Beverage Marketing:** Disruptive innovation opportunity: Emphasizing storytelling and consumer engagement through packaging design to create a unique and memorable brand experience. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md)