# Caffeine-Infused Eye Creams The Awaken Peptide Eye Gel From Dermalogica Brightens the Eye Area By Grace Mahas | Published 2022-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/awaken-peptide-eye-gel References: [dermalogica](https://www.dermalogica.ca/products/awaken-peptide-eye-gel) [Dermalogica](https://www.trendhunter.com/trends/lifting-eye-cream), the beloved skincare brand renowned for its premium products, recently expanded its portfolio with the introduction of the new Awaken Peptide Eye Gel. The product is designed to tackle [puffy eyes](https://www.trendhunter.com/trends/energizing-eye-balm) and give users a "well-rested look." This lightweight gel moisturizes, firms, smooths, and minimizes fine lines and wrinkles around our eyes while reducing puffiness. The Awaken Peptide Eye Gel boasts a powerful blend of highly active [Tetrapeptides, caffeine](https://www.trendhunter.com/trends/eye-contour-treatment), and soothing Rosemary Leaf Extract that leaves skin smoother and more luminous. The product is simple to use. Apply the gel under the eye and along the orbital bone, while keeping out of eyes, each morning. The Awaken Peptide Eye Gel from Dermalogica is available to purchase for $80.00 CAN. Image Credit: Dermalogica ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 37% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Caffeine-infused Skincare:** The trend of using caffeine in skincare products to reduce puffiness and brighten the skin presents an opportunity for innovation in the beauty industry. - **Peptide Eye Gel:** The emergence of peptide eye gel products presents an opportunity for innovation in the anti-aging skincare industry. - **Multifunctional Skincare:** The trend of multifunctional skincare products presents an opportunity for innovation in the skincare industry to offer products targeting several skincare needs in one application. ### Who This Affects Most - **Beauty and Skincare:** Companies in the beauty and skincare industry should explore incorporating caffeine and peptides into their products, as well as offering multifunctional products. - **Anti-aging Products:** Companies in the anti-aging skincare industry should explore the use of peptide eye gel products to minimize fine lines and wrinkles. - **Natural and Organic Skincare:** Companies in the natural and organic skincare industry can incorporate ingredients like caffeine and rosemary leaf extract to create eye creams that reduce puffiness. ## Related on Trend Hunter - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [All-Over Eye Creams](https://www.trendhunter.com/trends/lifting-eye-cream.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Eye-Awakening Skin Creams](https://www.trendhunter.com/trends/nad-renewing-eye-cream.md) - [Filler-Effect Eye Creams](https://www.trendhunter.com/trends/fill-fix-undereye-cream.md) - [Next-Generation Lifting Eye Creams](https://www.trendhunter.com/trends/ultime-eyes.md)