# Awakening Chewing Gums Simply Gum's Awaken Delivers a Boost with Peppermint, Matcha & Caffeine By Laura McQuarrie | Published 2019-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/awaken-chewing-gum References: [trndmonitor](https://trndmonitor.com/gum-spotlight-simply-awaken-gum/) & [simplygum](https://www.simplygum.com/collections/gum/products/awaken-peppermint-caffeine-gum) Simply Gum is known for making a wide variety of [chewing gum and mint products](https://www.trendhunter.com/trends/liquid-core-edge) that are natural, and its newest offering is a flavor called Awaken. The Awaken Gum combines a uniquely energizing combination of peppermint, matcha and [caffeine](https://www.trendhunter.com/trends/youchews-caffeine-chew)—enough so that the entire pack contains the equivalent of roughly two cups of coffee. The all-natural chewing gum is free from artificial ingredients like plastics, synthetics and aspartame, and will appeal to health-conscious consumers with its vegan-friendly and xylitol-free formula. The simple ingredients that make the chewing gum include organic raw cane sugar, a natural chicle base, organic vegetable glycerin and organic rice flower, plus natural flavor. Beyond helping to freshen the breath, chewing gum is quickly becoming a functional way for consumers to receive a variety of wellness-boosting benefits. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Chewing Gum:** Disruptive innovation opportunity: Develop new flavors and formulations of natural chewing gum to cater to health-conscious consumers. - **Functional Chewing Gum:** Disruptive innovation opportunity: Create chewing gums that offer additional wellness-boosting benefits beyond freshening the breath. - **Energizing Chewing Gum:** Disruptive innovation opportunity: Invent chewing gums that contain natural ingredients like caffeine and matcha to provide an energizing effect. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Explore new ways to create natural and functional chewing gums that cater to the health-focused market. - **Wellness and Personal Care:** Disruptive innovation opportunity: Integrate functional chewing gum into wellness and personal care routines, offering unique benefits for consumers. - **Natural Products:** Disruptive innovation opportunity: Develop a line of natural chewing gums utilizing organic and vegan-friendly ingredients. ## Related on Trend Hunter - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Scientifically-Supported Caffeine-Free Gum](https://www.trendhunter.com/trends/caffeinefree-gum.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Sugarless Vitamin-Enriched Gums](https://www.trendhunter.com/trends/mentos-gum-with-vitamins.md) - [Adaptogenic Matcha Gummies](https://www.trendhunter.com/trends/matcha-gummy.md) - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Functional Ingredient Chewing Gums](https://www.trendhunter.com/trends/liquid-core-edge.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md)