# Fall-Ready Fleece Apparel Awake NY and Woolrich Dropped a Jacket for Seasonal Transitions By Amy Duong | Published 2018-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/awake-ny-and-woolrich References: [highsnobiety](https://www.highsnobiety.com/p/awake-ny-woolrich-collaboration/) & [losangeles.doverstreetmarket](http://losangeles.doverstreetmarket.com/) Awake NY and Woolrich worked in collaboration on a jacket series designed for the Fall 2018 season -- the capsule is comprised of a single design in three different colorway options. The [collaborative jacket](https://www.trendhunter.com/trends/oamc-and-fragment) is entitled the 'Timber' and it is a cozy piece that is perfect for the temperature changes during seasonal transitions. The tonal options include red, blue and gray -- all of which are complete in a plaid design. Notably, the outerwear features a button-enclasped pocket over the chest with embellished branding details that read "Awake NY' in contrasting hues. The full range of [cozy pieces](https://www.trendhunter.com/trends/fall-and-winter-line) are now available for purchase at Dover Street Market Los Angeles. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Fall Jacket Series:** Opportunity to create exclusive capsule collections with multiple brands for seasonal transitions. - **Tonal Plaid Design:** Opportunity to incorporate plaid patterns in outerwear for a classic yet trendy look. - **Embellished Branding Details:** Opportunity to add unique branding elements to outerwear, enhancing brand recognition. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can introduce exclusive collaboration collections to attract customers during seasonal transitions. - **Outerwear Manufacturing:** Outerwear manufacturers can incorporate plaid designs in their products to cater to the demand for trendy fall apparel. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create unique branding elements on jackets to stand out and increase brand awareness. ## Related on Trend Hunter - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Seasonal Tonal Bomber Jackets](https://www.trendhunter.com/trends/ma1-1.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md) - [Layering-Friendly Flannel Shirts](https://www.trendhunter.com/trends/relwen-flannel-shirt-jacket.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/trooper-puff-blouson.md) - [Collaborative Fleece Collection](https://www.trendhunter.com/trends/uniqlo-and-needles.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md)