# Eco-Friendly Retro Apparel H&M's AW19 Conscious Exclusive Collection Takes a Page from the 60s By Laura McQuarrie | Published 2019-09-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aw19-conscious-exclusive References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/h-m-conscious-collection-aw19) & [www2.hm](https://www2.hm.com/fi_fi/life/culture/inside-h-m/h-m-conscious-exclusive-aw-2019.html) With its AW19 Conscious Exclusive collection, [H&M](https://www.trendhunter.com/trends/hm-2) is celebrating 10 seasons of [sustainable fashion](https://www.trendhunter.com/trends/clara-cashmere-cardigan) and for the occasion, the new apparel designs are elegant, party-ready and as eco-friendly as ever. According to designer Ella Soccorsi, "The starting points for the AW19 Conscious Exclusive collection were mysterious masquerade balls that took place in the 1960s. We were thinking about dazzling, one-off events where the anticipation in the build-up only increases the pleasure." In the collection, consumers will find styles made with waste cotton and [recycled materials](https://www.trendhunter.com/trends/regeneration-nation). One of the most standout pieces is a floor-length pink tulle gown with a sequinned ribbon at the waist, all of which is made from recycled polyester blends. This season, for the first time, H&M is introducing recycled brass and zinc, and TENCEL X REFIBRA lyocell fibres. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** Opportunity to develop sustainable apparel made from recycled materials and waste cotton. - **Retro-inspired Designs:** Opportunity to create stylish apparel inspired by the fashion of the 1960s. - **Incorporating Recycled Materials:** Opportunity to utilize recycled polyester blends, brass, zinc, and TENCEL X REFIBRA lyocell fibres in apparel designs. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to adopt eco-friendly practices and create retro-inspired designs. - **Textiles:** Opportunity for textile manufacturers to develop innovative ways of incorporating recycled materials in fabric production. - **Sustainable Materials:** Opportunity for companies specializing in sustainable materials to supply the fashion industry with recycled polyester blends, brass, zinc, and TENCEL X REFIBRA lyocell fibres. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md)