# House-Made QSR Veggie Burgers The A&W Plant-Based Burger is Arriving in Canada By Michael Hemsworth | Published 2025-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aw-plantbased-burger References: [vegconomist](https://vegconomist.com/gastronomy-food-service/fast-food/aw-rolls-out-plant-based-burger-canada-following-environmental-stewardship-award/) & [web.aw](https://web.aw.ca/)  The A&W Plant-Based Burger has been announced by the [QSR](https://www.trendhunter.com/trends/aw-masala-veggie-burger) brand in Canada as its latest menu item that's crafted with taste and a meat-free dining experience in mind. The burger starts off with a plant-based patty that's created using a blend of pea protein, soy protein isolate, coconut oil and beet juice concentrate to give it a satisfying nutritional profile. The burger comes served on a sesame seed bun topped with red onion, lettuce, tomato, pickles, ketchup, mustard and mayo. The plant-based burger can be ordered without mayo to give it a vegan-friendly recipe. Senior Director of Innovation at [A&W Canada](https://www.trendhunter.com/trends/aw-canada) Karan Suri commented on the A&W Plant-Based Burger saying, "All guests deserve a fantastic variety of delicious, innovative menu items. By taking the lead on our own plant-based recipe, we can ensure we are always delivering delicious, craveworthy burgers that our guests expect from [A&W.](https://www.trendhunter.com/trends/budweiser-zero-1) We’re excited for Canadians to enjoy the new A&W Plant-Based Burger alongside all their other favourites.” Image Credit: A&W Canada ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 64% | Activity: 70% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Menu Expansion:** Rising consumer demand for sustainable and ethical food options encourages quick service restaurants to innovate with more plant-based menu offerings. - **Customized Veggie Patty Formulations:** Experimentation with diverse plant ingredients like pea protein and beet juice in-house allows brands to create unique flavor profiles that appeal to meat-eaters and vegetarians alike. - **Vegan-friendly Food Options:** Increasing interest in vegan modifications reflects the growing need for adaptable menu items that accommodate dietary preferences without sacrificing taste. ### Sectors Adopting This - **Quick-service Restaurant (QSR):** Quick-service restaurants are exploring plant-based innovations to cater to changing consumer preferences for more ethical and health-conscious dining choices. - **Plant-based Food Manufacturing:** The need for novel plant protein formulations presents opportunities for manufacturers to supply ingredient solutions tailored for the food service sector. - **Vegan Food Retail:** Retailers entering the plant-based market can capitalize on the popularity of vegan options by offering diverse and customizable meat alternatives to consumers. ## Related on Trend Hunter - [QSR Vegetarian Menus](https://www.trendhunter.com/trends/aw-canada.md) - [Spiced Veggie Burger Debuts](https://www.trendhunter.com/trends/aw-canada-1.md) - [QSR Masala Burgers](https://www.trendhunter.com/trends/aw-masala-veggie-burger.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Canadian Crop Veggie Burgers](https://www.trendhunter.com/trends/plantbased-veggie-burger.md) - [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md) - [Chef-Created QSR Burgers](https://www.trendhunter.com/trends/bestburgerever-burger.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md)