# Mini Beard Billboards The A&W Beardvertising Campaign Focuses on Unused Ad Space By Meghan Young | Published 2013-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aw-beardvertising References: [neatorama](http://www.neatorama.com/2013/05/17/Unused-Ad-Space-Billboards-in-Beards/) & [beardvertising](http://beardvertising.com/) There are a lot of potential albeit unorthodox real estate out there that can be used for marketing and the [A&W](https://www.trendhunter.com/trends/anti-celebrity-meals) Beardvertising ad campaign promotes one of them. With beards becoming more and more popular, one ad agency has proposed that they be used to host [mini billboards](https://www.trendhunter.com/trends/dreamies-treats) that people won't be able to miss. Like a piece of food stuck in the wiry strands of hair, the A&W Beardvertising billboards will have people staring in no time. Conceived by Cornett-IMS, an ad agency based in Kentucky, the A&W Beardvertising ad campaign is part joke, part genius. Those with [epic beards](https://www.trendhunter.com/trends/premium-grooming-brand) are invited to leave their contact information if they are interested in getting paid five dollars a day to walk around with a mini ad clipped to their facial hair. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Beardvertising:** Exploring the potential of using beards as ad space. - **Unconventional Marketing:** Utilizing unorthodox real estate for advertising purposes. - **Creative Advertising:** Promoting brands through unique and attention-grabbing campaigns. ### Where This Applies - **Advertising:** Opportunity for agencies to tap into creative ad placement strategies. - **Personal Care/grooming:** Potential for grooming products & services to cater to the growing beard trend. - **Outdoor Advertising:** Introducing innovative ways to capture audience attention in outdoor settings. ## Related on Trend Hunter - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Social Good Beard Contests](https://www.trendhunter.com/trends/benevolent-beards-contest.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md)