# Modern Analog Wristwatches Braun Gives The Classic AW 10 EVO a New Modern Design Update By Amy Duong | Published 2018-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aw-10-evo References: [highsnobiety](https://www.highsnobiety.com/p/braun-aw-10-evo-watch) & [braun-clocks](https://www.braun-clocks.com) Watchmakers [Braun](https://www.trendhunter.com/trends/hodinkee-and-braun) introduces its latest AW 10 EVO wristwatch, which is essentially a contemporary update of its first-ever [analog wristwatch](https://www.trendhunter.com/trends/fullmetal-analog-watch), the AW 10. The AW 10 made its first debut back in 1989, followed by the AW 50 in 1991, and 26 years later, the AW 10 EVO. The AW series is designed to show time in the most efficient way possible as that concept is taken into consideration throughout all its versions. The AW 10 EVO is made up of components including the Swiss trio-hand date movement, a bespoke screw across the case backing, a case crafted from [stainless steel with bezel](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg), and mineral glass resistant to scratch. It is all held together with a strap constructed from genuine leather. Additionally, the timepiece is 3 ATM water-resistant, with the colorway options of either fully black of a mix of black and silver. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Contemporary Analog Wristwatches:** Disruptive innovation opportunity: Integrating smart features and connectivity into traditional analog wristwatches. - **Efficiency-focused Time Display:** Disruptive innovation opportunity: Developing new ways to display time that prioritize efficiency and simplicity. - **Sustainability in Watchmaking:** Disruptive innovation opportunity: Creating analog wristwatches using sustainable materials and manufacturing processes. ### Industries Being Reshaped - **Watchmaking:** Disruptive innovation opportunity: Incorporating advanced technology and smart features into traditional watchmaking processes. - **Materials and Manufacturing:** Disruptive innovation opportunity: Experimenting with eco-friendly materials and sustainable manufacturing techniques for watchmaking. - **Fashion and Accessories:** Disruptive innovation opportunity: Collaborating with fashion brands to create stylish and eco-conscious analog wristwatches. ## Related on Trend Hunter - [Joint Swiss-Movement Mechanical Watches](https://www.trendhunter.com/trends/hodinkee-and-braun.md) - [Ultra-Minimalist Collaboration Timepieces](https://www.trendhunter.com/trends/braun-paul-smith-bn0279.md) - [Vintage Retro Futurism Timepieces](https://www.trendhunter.com/trends/casio-aq240e3a.md) - [Affordable Luxurious Patterned Watches](https://www.trendhunter.com/trends/type-10.md) - [Minimal Stealthy Digital Wristwatches](https://www.trendhunter.com/trends/dw5000r.md) - [Modernized Retro Diver Timepieces](https://www.trendhunter.com/trends/wolbrook-skindiver-wt-watch.md) - [80s Era Clock Collections](https://www.trendhunter.com/trends/braun-x-neighborhood-clock-collection.md) - [Rugged Everyday Watch Models](https://www.trendhunter.com/trends/gshock-analogdigital-ga010.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md)