# Licence Plate Address Plaques The AVTOTravel.com Ad Campaign Promotes Permanent Motor Homes By Meghan Young | Published 2012-10-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/avtotravelcom-ad-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/avtotravel-com-argentina-poland-russia/) & [tbwa](http://www.tbwa.com) At first people who don't live in Argentina, Russia or Poland will wonder at their extremely embellished license plates, which are featured in the AVTOTravel.com ad campaign. That is, until they realize that although they might look like license plates, they also look like typical address plaques. Once that connection is made, it becomes apparent that they two were combined to illustrate the tag line, "Motor home sweet motor home." Conceived and executed by the [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1)\Central Asia & Caucasus ad agency branch, the AVTOTravel.com ad campaign promotes a slew of [caravans and motor homes](https://www.trendhunter.com/trends/rv-rental-platforms) for the adventurous traveler with a nomadic spirit who nevertheless appreciates the idea of permanence. The AVTOTravel.com ad campaign was creative and art directed by Juan Pablo Valencia with illustrations by Gonzalo Arevalo. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Embellished License Plates:** Opportunity for customization and personalization in the automotive industry. - **Combining License Plates and Address Plaques:** Innovative ways to merge functionality and aesthetics in home decor and automotive accessories. - **Promoting Caravans and Motor Homes:** Opportunities to target the growing market of nomadic travelers seeking permanent solutions for their mobile lifestyle. ### Sectors Adopting This - **Automotive:** Disruptive innovation in license plate customization and personalization. - **Home Decor:** Innovative products that blend functionality and visual appeal, such as combined license plate and address plaque designs. - **Travel and Hospitality:** Opportunities to cater to the needs of nomadic travelers by offering permanent motor home solutions. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Off-Road Campsite Solutions](https://www.trendhunter.com/trends/collaborative-adventure-mobility-platform.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md)