# Next-Gen Softening Bodycare The Legendary Avon Skin So Soft Collection Has a Fresh Look By Laura McQuarrie | Published 2026-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avon-skin-so-soft References: [newbeauty](https://www.newbeauty.com/view/avon-skin-so-soft-viral) & [avon](https://www.avon.ca/brand/skin-so-soft)  In 2026, the [Avon](https://www.trendhunter.com/trends/skin-so-soft-bug-guard) Skin So Soft collection is celebrating its 65th anniversary, and the range that has become part of family traditions and multi-generational beauty routines now sports refreshed packaging. “We kept the same formulas that consumers know and love while modernizing the packaging to feel more relevant and contemporary," said Adela Gruda, Avon brand manager. "The goal wasn’t to reinvent Skin So Soft—it was to celebrate its heritage. We like to say it’s the same iconic softness, just reimagined for today.” What began with a single, [legendary bath oil](https://www.trendhunter.com/trends/the-everyday-encore-body-oil) has turned into an entire [TikTok](https://www.trendhunter.com/trends/body-care-campaign)-viral bath and body range with everything from lotions and body washes to shower gels, all with skin-softening formulas and ingredients like jojoba oil to lock in moisture for lasting comfort. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 88% | Activity: 90% | Freshness: 79% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Heritage Beauty Refreshes:** Legacy personal care lines are finding new relevance through contemporary packaging that preserves familiar formulas while appealing to younger, design-conscious consumers. - **Tiktok-viral Bodycare:** Social media discovery is turning everyday bath and body products into culturally visible essentials, creating space for long-standing brands to gain renewed momentum without full reformulation. - **Multi-generational Skincare Rituals:** Family-trusted beauty products are becoming emotional lifestyle assets, with heritage, nostalgia, and routine continuity shaping differentiated value in crowded bodycare markets. ### Sectors Adopting This - **Beauty and Personal Care:** Established skincare and bodycare brands can differentiate through formula continuity, sensory familiarity, and modern visual identities that bridge heritage credibility with current consumer expectations. - **Packaging Design:** Modernized packaging for iconic products reflects growing demand for shelf-ready aesthetics that update brand perception while maintaining recognition among loyal buyers. - **Social Commerce:** Viral product storytelling across platforms such as TikTok is reshaping how classic consumer goods re-enter cultural conversation and influence discovery-led purchasing behavior. ## Related on Trend Hunter - [Body Skincare Lines](https://www.trendhunter.com/trends/dove-crme-serum-collection.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Hybrid Bug Spray Sunscreens](https://www.trendhunter.com/trends/skin-so-soft-bug-guard.md) - [Cruelty-Free Cosmetic Updates](https://www.trendhunter.com/trends/avon-beauty-products.md) - [Targeted Menopausal Skincare](https://www.trendhunter.com/trends/adapt-by-avon.md) - [Invigorating Spring Perfumes](https://www.trendhunter.com/trends/the-garden.md) - [Luxe Regenerating Serums](https://www.trendhunter.com/trends/mission-luxereve-serum.md)