# Exclusive Opulent Perfumes A Luxurious $1,200 Avon Perfume is Launching to Celebrate a Milestone By Laura McQuarrie | Published 2020-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avon-perfume References: [newbeauty](https://www.newbeauty.com/avon-is-launching-a-1200-perfume/) To mark its 135th year in business as of 2021, [Avon](https://www.trendhunter.com/trends/perfect-nonsense) will be launching the "[most opulent and exclusive](https://www.trendhunter.com/trends/a-corps-secret)" Avon perfume yet to the tune of $1,200. To mark the year the company was founded, Avon will only be producing 1,886 of the fragrances, which feature some of the most precious ingredients from around the world. The [commemorative perfume](https://www.trendhunter.com/trends/acqua-di-parma-colonia-il-profumo-millesimato) is packaged in an elegant bottle with an 18-karat, gold-plated peacock adorned with 21 dazzling Swarovski crystals, and the artful bottle is beautifully presented in a wooden keepsake box that shares more about the company's longstanding history. The high-end Avon fragrance is said to feature fine ingredients like floral rose, jasmine absolute and patchouli. Image Credit: Avon ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 51% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fragrances:** Creating high-end fragrances with exclusive and opulent ingredients opens up a market for luxury consumers seeking unique and prestigious scents. - **Limited Edition Products:** Producing a limited number of commemorative perfumes creates a sense of exclusivity and scarcity, appealing to collectors and enthusiasts. - **Premium Packaging:** Investing in luxurious packaging with gold-plated accents and Swarovski crystals enhances the overall perceived value of the fragrance, targeting customers who appreciate elegant presentation. ### Where This Applies - **Fragrance and Perfume:** The fragrance industry can explore the creation of high-end, exclusive perfumes to cater to affluent clientele who seek unique and premium scents. - **Luxury Goods:** The luxury goods industry can embrace limited edition products, like the opulent Avon perfume, to attract high-spending customers who value rarity and exclusivity. - **Packaging and Design:** The packaging and design industry can offer premium packaging solutions incorporating luxurious materials and embellishments to elevate brand perception and enhance product appeal. ## Related on Trend Hunter - [Long-Lasting Luxury Perfumes](https://www.trendhunter.com/trends/infiniment-coty-paris.md) - [Limited Anniversary Fragrances](https://www.trendhunter.com/trends/colonia-il-profumo-millesimato.md) - [Iconic Anniversary Fragrances](https://www.trendhunter.com/trends/portrait-of-a-lady-1.md) - [Subversive Floral Fragrances](https://www.trendhunter.com/trends/asop-aurner.md) - [Ancient Tradition-Inspired Perfume Oils](https://www.trendhunter.com/trends/perfume-oil1.md) - [Elusive Premium Perfume Projects](https://www.trendhunter.com/trends/avestan-2.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md)