# Personalized Beauty Apps The Avon App Helps Representatives Deliver Tailored Customer Service By Laura McQuarrie | Published 2018-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avon-app References: [glossy.co](https://www.glossy.co/beauty/avon-calling-a-new-app-is-the-latest-customer-service-tool-for-the-beauty-brands-reps) & [avoncompany](http://www.avoncompany.com/) Direct selling company [Avon](https://www.trendhunter.com/trends/perfect-nonsense) is launching a personalized beauty Avon app that will help its millions of representatives deliver a highly tailored level of service to customers. The personalized beauty app makes it possible for Avon representatives to use a color tool to match an individual to one of the 40 different foundation shades offered by the company. Other skincare needs can be addressed with the app as well, as a picture of one's skin may be taken and processed by an algorithm to generate [personalized product recommendations](https://www.trendhunter.com/trends/ai-skincare-product-recommendation). Since Avon's beauty products generate a high percentage of its total revenue, yet many consumers have difficulty discovering the right cosmetic shades, this app has the potential to increase customer retention and trust. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Beauty Apps:** Avon's personalized beauty app helps representatives deliver tailored customer service. - **Color-matching Tools:** The app's color tool matches customers to the right foundation shade, addressing a pain point in the beauty industry. - **Algorithm-based Recommendations:** The app's algorithm generates personalized product recommendations based on an individual's skin analysis, leveraging AI in the beauty sector. ### Industries Being Reshaped - **Direct Selling:** The Avon app enhances the direct selling model by providing a personalized customer experience. - **Cosmetics:** The app's color tool and skincare recommendations disrupt the cosmetics industry by addressing the challenge of finding the right shades and products. - **Beauty Technology:** The app combines color-matching tools and algorithm-based recommendations, showcasing the potential for disruptive innovation in beauty technology. ## Related on Trend Hunter - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [Cosmetics-Focused Mobile Retail Apps](https://www.trendhunter.com/trends/clarins1.md) - [AI-Powered Foundation Finders](https://www.trendhunter.com/trends/ai-foundation-finder.md) - [AI Skincare Consultant Apps](https://www.trendhunter.com/trends/skin-chat.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [Empowering AR Applications](https://www.trendhunter.com/trends/black-radiance.md) - [Personalized Beauty Planners](https://www.trendhunter.com/trends/makeup-playbook.md)