# Empowering Beauty Campaigns This Avon Ad Features Employees and Brand Ambassadors of All Ages By Jana Pijak | Published 2015-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avon-ad References: [beautyscene.net](http://www.beautyscene.net/makeup/miles-aldridge-avon/) & [avon](https://www.avon.com/) The latest Avon ad is titled 'Beauty With a Purpose' and is captured by visionary fashion photographer Miles Aldridge. The empowering beauty campaign replaces a traditional model cast with real women -- the company's loyal sales representatives and celebrity brand representatives. Featuring women of all ages, the colorful campaign brings a retro visual aesthetic to life and borrows its inspiration from the 70s. The decade's glamor shots inspire this shoot that boasts bright clothes and dynamic hair and makeup looks. Miles Aldridge's latest Avon ad also boasts inspiring slogans like 'Beauty Welcomes Everyone, Come on In!' and 'There is Beaity in All of Us, Be Proud.' This refreshing campaign embraces attainable beauty ideal and transforms everyday women into glamorous editorial stars. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Real Women Models:** Replacing traditional models with real women from a company's employees and brand ambassadors, creating a more authentic and inclusive advertisement. - **Empowering Campaigns:** Using inspiring slogans and positive messages, the campaign promotes self-love and inclusivity in the beauty industry. - **Retro Aesthetics:** Drawing inspiration from past decades, particularly the 70s, to create visually pleasing ad campaigns with dynamic hair and makeup looks. ### Who This Affects Most - **Beauty:** This trend provides an opportunity for beauty companies to attract consumers by promoting an inclusive and empowering message through authentic advertising. - **Retail:** This trend of using real employees and ambassadors in ad campaigns can be applied to other industries to promote brand loyalty and personalization. - **Fashion:** Using retro aesthetics in advertising campaigns can attract consumers by creating nostalgic and visually pleasing visuals that are in line with current fashion trends. ## Related on Trend Hunter - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md)