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# Avocado-Themed Music Festivals
Avocado Oil Company Chosen Foods is Sponsoring 'Avolution Fest'

By Laura McQuarrie | Published 2018-05-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/avolution-fest
References: [myrecipes](http://www.myrecipes.com/extracrispy/san-diego-is-hosting-an-avocado-themed-music-festival) & [avolutionfest](http://www.avolutionfest.com/)

Millennials' obsession with avocados has inspired the creation of everything from avocado toast food trucks to avocado-centric restaurants—and this summer, people will have their chance to take their love of the fruit to the next level at 'Avolution Fest.'

The first-ever Avolution Fest is set to take place this year in June as an [avocado-themed music festival](https://www.trendhunter.com/trends/desert-drip-char-meal) sponsored by avocado oil company [Chosen Foods](https://www.trendhunter.com/trends/chosen-to-save-food). As far as what one can expect from the one-day event in California, the festival promises "Insta-worthy avocado-inspired art installations and avocado centric food and drinks."

Chosen Foods' Avolution Fest will also give people the chance to indulge their senses with live music from artists like [Wild Belle](https://www.trendhunter.com/trends/ayurvedicinspired-beauty), BAYNK and The Young Wild. Ultimately, Chosen Foods says that it aims to "bring together like-minded people in our community who have a deep love for avocados."

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 48% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What Makes This Trend Stand Out

- **Avocado-themed Events:** Brands can capitalize on the millennial obsession with avocados by hosting avocado-themed events and festivals that cater to this niche market.
- **Experiential Marketing:** Creating experiential marketing campaigns centered around specific themes, such as avocados, can generate buzz and engagement among target audiences.
- **Branded Sponsorships:** Companies can explore opportunities for sponsoring events and festivals related to popular food trends, like avocado, to build brand awareness and connect with consumers on a deeper level.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can create innovative avocado-themed products, events, and experiences to cater to the avocado-loving millennial market.
- **Event Management:** Event management companies can specialize in organizing niche events, like avocado-themed festivals, to meet the demand for unique and experiential gatherings.
- **Branding and Marketing:** Branding and marketing agencies can help brands capitalize on food trends by creating compelling campaigns and partnerships that resonate with the target audience.

## Related on Trend Hunter

- [National Avocado Day Combos](https://www.trendhunter.com/trends/millennial-meal.md)
- [Plant-Powered Egg Tours](https://www.trendhunter.com/trends/good-eggs-tour.md)
- [Avocado Oil-Based Product Campaigns](https://www.trendhunter.com/trends/chosen-to-save-food.md)
- [Pumpkin Spice Avocado Caviars](https://www.trendhunter.com/trends/avocado-caviar.md)
- [Avocado Gelato Snacks](https://www.trendhunter.com/trends/gelachos.md)
- [Vegan-Based Music Festivals](https://www.trendhunter.com/trends/vegandale.md)
- [Avocado Massage Oils](https://www.trendhunter.com/trends/avocado-massage-oil.md)
- [Tempura-Inspired Fried Avocado Wedges](https://www.trendhunter.com/trends/avocado-wedges.md)
- [Four-Course Festival Feasts](https://www.trendhunter.com/trends/outstanding-in-the-field.md)