# Avocado Latte Cups Truman Cafe's 'Avolatte' is Served in a Real Avocado Half By Laura McQuarrie | Published 2017-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avolatte References: [designtaxi](http://designtaxi.com/news/393155/Hipster-ism-Peaks-With-The-Avolatte-A-Latte-Served-In-An-Avocado/) & [news.au](http://www.news.com.au/lifestyle/food/drink/meet-the-avolatte-its-literally-coffee-in-a-piece-of-rubbish/news-story/5db6cdb92ed5965221b614073596f245) Due to customer demand, the Truman Cafe in Melbourne, Australia, recently started serving a unique menu item it is calling the 'Avolatte.' While the cafe initially created the avocado latte as a joke that was shared online, consumers quickly began to ask to have their drinks served in avocado halves, the skin of the fruit that is usually discarded. [Share-worthy lattes](https://www.trendhunter.com/trends/layered-lattes) are currently taking the world of coffee by storm. At the moment, consumers are seeking out everything from [rainbow-colored beverages](https://www.trendhunter.com/trends/agatha-all-along-latte) inspired by mythical unicorn creatures to all-black lattes that get their dark coloring from activated charcoal. Rather than emphasizing taste, these drinks have focal points that are all about aesthetics that appeal to young, hyper-connected generations that love to share the unique finds they come across in the world. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Avocado-based Beverages:** Creating unique and playful beverage concoctions using avocado as the main ingredient can be a disruptive innovation opportunity. - **Instagrammable Beverages:** Designing visually appealing and social media-friendly beverages can create a buzz and attract younger, tech-savvy consumers. - **Unconventional Beverage Containers:** Serving drinks in unconventional containers, such as avocado halves, can offer a playful and memorable experience for customers. ### Sectors Adopting This - **Coffee Shops:** Innovation opportunities for coffee shops to differentiate themselves and attract new customers through unique and visually appealing beverage offerings. - **Beverage Industry:** Exploring new flavor and ingredient combinations to create innovative and share-worthy beverages that appeal to younger, hyper-connected generations. - **Social Media Influencers:** Partnering with social media influencers to promote visually appealing beverages can lead to increased exposure and engagement among younger consumers. ## Related on Trend Hunter - [Banana-Based Foam Lattes](https://www.trendhunter.com/trends/banana-cloud-latte.md) - [Multi-Layered Lavender Lattes](https://www.trendhunter.com/trends/vanilla-lavender-iced-whipped-latte.md) - [Salty-Sweet Tahini Lattes](https://www.trendhunter.com/trends/salted-tahini-honeycomb-latte.md) - [Purple Yam Iced Lattes](https://www.trendhunter.com/trends/ube-brulee-iced-latte.md) - [Nutty Chocolate Lattes](https://www.trendhunter.com/trends/dubai-cloud-iced-latte.md) - [Chocolate Cereal Milk Lattes](https://www.trendhunter.com/trends/canned-lattes.md) - [Canada-Inspired Maple Lattes](https://www.trendhunter.com/trends/iced-maple-latte.md) - [Scallion Iced Lattes](https://www.trendhunter.com/trends/scallion-iced-latte.md) - [Ice Cream-Topped Lattes](https://www.trendhunter.com/trends/ice-cream-latte.md)