# Bird-Brained Prevention Campaigns 'Avoid the Stork' is a Cautionary Baby Operation By Allison Love | Published 2010-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avoid-the-stork References: [behance.net](http://www.behance.net/gallery/Avoid-the-Stork/651276) & [avoidthestork](http://www.avoidthestork.com) The 'Avoid the Stork' ad campaign is a marketing ploy to try and raise awareness on how to prevent unplanned pregnancies. The campaign is pretty funny, which is a great tactic to get people to pay attention to the actual message, which is 'Avoid the Stork,' or in layman's terms, to [use condoms](https://www.trendhunter.com/trends/manforce-condoms) or birth prevention methods to avoid getting pregnant. The campaign consists of [print ads](https://www.trendhunter.com/trends/mwcurated), a video and web banners to get people to 'Avoid the Stork' and practice safe sex. It's an unusual approach, but [hilarious and innovative](https://www.trendhunter.com/trends/ai-investment-fraud) nonetheless. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 30% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Humorous Prevention Campaigns:** Utilizing humor in prevention campaigns to raise awareness on important issues and engage audiences. - **Interactive Marketing Tactics:** Using print ads, videos, and web banners to create interactive and engaging marketing campaigns. - **Innovative Messaging Strategies:** Developing unconventional and creative messaging strategies to captivate audiences and deliver important messages. ### Who This Affects Most - **Advertising:** Opportunities for advertising agencies to develop unique and attention-grabbing campaigns that inspire behavior change. - **Reproductive Health:** Applying innovative approaches in reproductive health education and awareness programs to promote safe sex practices. - **Digital Media:** Creating interactive and entertaining content in digital media platforms to effectively convey important messages in a memorable way. ## Related on Trend Hunter - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md)