# Avocado-Inspired Apparel The #AvoGlowUp TikTok Challenge Spotlights Eye-Catching Ensembles By Laura McQuarrie | Published 2022-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avoglowup References: [prnewswire](https://www.prnewswire.com/news-releases/avocados-from-mexico-extends-big-game-experience-to-fashion-lovers-with-launch-of-avoglowup-tiktok-challenge-301480147.html) & [avocadosfrommexico](https://avocadosfrommexico.com/) [Avocados From](https://www.trendhunter.com/trends/avocados-from-mexico-1) Mexico is preparing for "the biggest occasion of the year for guacamole and avocados" with the #AvoGlowUp [TikTok](https://www.trendhunter.com/trends/augmented-reality-shoe-try-on) challenge and a real-life version of the virtual closet in the Avocados From Mexico digital [House of Goodness](https://www.trendhunter.com/trends/house-of-goodness). The pop-up in SoHo is set to invite people to a Store of Goodness where they will find items from the fresh new Avocado Glow Apparel Collection. Avocados From Mexico partnered with #MadeMeBuyIt and 20 TikTok influencers based in New York City to pilot a novel RaaS (Retail as a Service) concept. While dancing to the rhythm of the Avocados From Mexico jingle, influencers use an avocado to transition from wearing everyday outfits to Avocado Glow ensembles from the collection. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Avocado-inspired Fashion:** There is an opportunity for fashion brands to explore using food-inspired themes in clothing for a unique and playful look. - **Raas (retail as a Service) for Pop-up Shops:** There is an opportunity for retail brands to use RaaS concepts to create unique and convenient pop-up shops for consumers on a temporary basis. - **Social Media Challenges for Marketing Campaigns:** There is an opportunity for brands to use social media challenges as a way to engage with consumers and promote their brand in a fun and interactive way. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can explore the concept of food-inspired themes in clothing to attract new consumers and stand out in a competitive market. - **Retail Industry:** The retail industry can use RaaS concepts to create unique and convenient pop-up shops for consumers on a temporary basis, which is a great opportunity for businesses to test new markets or expand their offerings. - **Marketing Industry:** The marketing industry can use social media challenges as a way to engage consumers and promote brands in a fun, interactive, and viral way that can reach a wide audience quickly. ## Related on Trend Hunter - [Avocado-Centric Pop-Ups](https://www.trendhunter.com/trends/house-of-goodness.md) - [AI-Generated Avocado Recipes](https://www.trendhunter.com/trends/avocados-from-mexico-1.md) - [Avocado Gelato Snacks](https://www.trendhunter.com/trends/gelachos.md) - [Interactive AR Avocado Scans](https://www.trendhunter.com/trends/avolotto-lens.md) - [Informative Avocado Packaging](https://www.trendhunter.com/trends/avocados-from-mexico-2.md) - [Soda-Inspired Guacamole Flavors](https://www.trendhunter.com/trends/avocados-from-mexico1.md) - [GenAI Avocado Campaigns](https://www.trendhunter.com/trends/guacline.md) - [Rewarding Guacamole Games](https://www.trendhunter.com/trends/guac-bowl-sweepstakes.md) - [Guacamole-Inspired Lip Stains](https://www.trendhunter.com/trends/lipotle.md)