# Caffeinated Avocado Beverages Avocajoe Combines Cold Brew Coffee, Avocado Oil & Ground Avocado By Laura McQuarrie | Published 2020-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avocajoe References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4182-avocado-innovation) & [avocajoe](https://avocajoe.com/) While many coffee drinkers are in the habit of blending oil or butter into their coffee for a source of fat, Avocajoe Brands is introducing a new plant-based beverage that combines [cold brew coffee](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew), avocado oil and ground avocado. The [ready-to-drink coffee beverage](https://www.trendhunter.com/trends/protein-vanilla-almond-latte) is packaged into compact cartons that share Original, Mocha or Dark Roast varieties. As well as focusing on the energizing benefits of coffee, these new drinks emphasize that "coffee can increase fat burning by up to 29%." The [100% plant-based beverage](https://www.trendhunter.com/trends/atlr72-green-drop-coffee) is free from preservatives and only uses a limited list of ingredients, especially healthy fats. Since avocados are packed with vitamins and minerals, the beverages offer a simple way to fuel the body with fat, fiber and more. Image Credit: Avocajoe Brands ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Beverages:** Avocajoe combines traditional coffee with nutrient-dense, vegan ingredients, representing a rising trend to incorporate plant-based elements into traditional products. - **Healthy Fats:** Avocajoe highlights the benefits of healthy fats through innovative coffee flavors and packaging, inspiring potential for further innovation in the healthy fats industry. - **Functional Beverages:** Avocajoe provides a combination of caffeine and health benefits through functional beverages, indicating the potential for further disruptive innovation in the functional beverage industry. ### Sectors Adopting This - **Coffee Industry:** Avocajoe blends traditional coffee with healthy fats and nutrient-dense ingredients, creating opportunities for innovation and growth within the coffee industry. - **Plant-based Industry:** Avocajoe's emphasis on plant-based, vegan ingredients highlights the potential for innovation and growth within the plant-based and vegan industries. - **Health Food Industry:** Avocajoe's focus on incorporating nutrient-dense, health-promoting fats into a popular beverage represents a promising opportunity for growth and innovation within the health food industry. ## Related on Trend Hunter - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Nutritious Ready-To-Drink Coffee Lines](https://www.trendhunter.com/trends/javvy-coffee.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Smooth Oil-Infused Coffees](https://www.trendhunter.com/trends/smooth-oilinfused-coffees-starbucks-uk-introduced-three-oleato-drinks.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Avocado Seed-Based Beverages](https://www.trendhunter.com/trends/avsome.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Mayo-Infused Coffees](https://www.trendhunter.com/trends/mayo-infused-coffee.md)