# Tempura-Inspired Fried Avocado Wedges Habit Burger & Grill Debuts the Tempura Avocado Wedges By Kalin Ned | Published 2025-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-wedges References: [globenewswire](https://www.globenewswire.com/news-release/2025/03/19/3045265/0/en/Habit-Burger-Grill-Drops-Tempura-Avocado-Wedges-The-New-IT-Side-Crispy-Creamy-Going-Viral.html)  [Habit Burger & Grill](https://www.trendhunter.com/trends/habit-burger-grill-salads) has introduced a new menu item — the Tempura Avocado Wedges. This addition aims to capitalize on the growing popularity of fried avocado. Habit Burger & Grill's Tempura Avocado Wedges feature a light, crispy [tempura batter](https://www.trendhunter.com/trends/yuzu-zest-japanese-tempura-veggie-mix) infused with serrano and cilantro. These delectable flavors encase the warm, creamy avocado center. The new menu offering is served with the restaurant's [signature house-made ranch dressing](https://www.trendhunter.com/trends/ranch-flight). The Tempura Avocado Wedges are available for a limited time, starting March 19. The food item is positioned as a crave-worthy side that aligns with current food trends and social media buzz around innovative avocado preparations. To mark the launch, Habit Burger & Grill collaborated with Foodbeast to host the Avo-Lanche Experience, an art show celebrating avocado culture. The event will be hosted by UNFILTERED podcast creators Zane Hijazi and Heath Hussar. Image Credit: Habit Burger & Grill ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 73% | Activity: 72% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fried Avocado Craze:** The surge in fried avocado dishes highlights an opportunity for restaurants to innovate with non-traditional avocado preparations. - **Tempura Fusion Foods:** Combining traditional Japanese cooking techniques with popular ingredients like avocado opens up unique culinary experiences. - **Avocado-centric Events:** The organizing of avocado-themed events demonstrates a new frontier in experiential marketing to attract avocado enthusiasts. ### Industries Being Reshaped - **Fast-casual Dining:** Adoption of globally-inspired dishes such as tempura avocado can distinguish fast-casual eateries in a competitive market. - **Food and Beverage Marketing:** Collaborations with influencers and themed events can enhance brand visibility through novel engagement strategies. - **Food Innovation:** Exploring new ways to present popular ingredients like avocado allows companies to create buzzworthy menu items that capture consumer interest. ## Related on Trend Hunter - [Roasted Garlic Cauliflower Appetizers](https://www.trendhunter.com/trends/roasted-garlic-cauliflower.md) - [Crispy QSR Chicken Burgers](https://www.trendhunter.com/trends/the-habit-burger-grill.md) - [Savory Satisfying Summertime Salads](https://www.trendhunter.com/trends/habit-burger-grill-salads.md) - [Guacamole-Topped French Fries](https://www.trendhunter.com/trends/loaded-guacamole-bacon-fries.md) - [Zesty Avocado Dips](https://www.trendhunter.com/trends/avocado-dips.md) - [Avocado Toast QSR Menus](https://www.trendhunter.com/trends/tim-hortons-menu-items.md) - [Avocado Sommeliers](https://www.trendhunter.com/trends/avocado-sommeliers.md) - [Avocado-Topped Cheese Burgers](https://www.trendhunter.com/trends/avocado-bacon-whopper.md) - [Coastal QSR Fish Sandwiches](https://www.trendhunter.com/trends/baja-crispy-fish-sandwich.md)