# Avocado Sommeliers Shake Shack Enlisted Experts to Help Guests Pick the Perfect Avocado Every Time By Laura McQuarrie | Published 2024-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-sommeliers References: [uk.style.yahoo](https://uk.style.yahoo.com/avocado-sommeliers-soon-coming-shake-120107319.html) & [foodandwine](https://www.foodandwine.com/shake-shack-avocados-from-mexico-avocado-sommelier-8637348)  [Shake Shack](https://www.trendhunter.com/trends/shake-shack-showdown) is bringing awareness to its recently reintroduced sliced avocado topping by bringing avocado sommeliers into select locations to help guests pick the best avocado. Choosing a perfect avocado is a challenge that requires careful consideration of ripeness and freshness, often requiring a keen eye and a gentle touch. On April 25th and 26th, participating Shake Shack restaurants in New York, California, Pennsylvania, Texas and Florida will host visiting avocado sommeliers to equip guests with avocado-picking skills, then have them pick their preferred fruit and see it sliced in front of them before it's added to a sandwich. Best of all, the [Shake Shacks](https://www.trendhunter.com/trends/shake-shack-2) hosting the avocado experts will offer the [avocado add-on for free](https://www.trendhunter.com/trends/island-fin) with any sandwich or burger order at the restaurant or via the Shack app for a limited time. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 36% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Avocado Sommeliers Revolution:** Introduction of avocado sommeliers at food establishments to elevate customer experience and promote avocado awareness. - **Perfect Avocado Selection:** Incorporating avocado experts in the dining experience to assist customers in choosing the ripest and freshest avocados for their meals. - **Avocado Integration Strategy:** Utilizing avocado sommeliers to enhance menu offerings and highlight the versatility of avocados in various food items. ### Who This Affects Most - **Food and Beverage:** Opportunity for restaurants and food chains to enhance customer satisfaction through specialized avocado selection services. - **Hospitality and Culinary Arts:** Incorporating avocado sommeliers into hospitality establishments to provide a unique and educational dining experience for guests. - **Digital Ordering Platforms:** Integrating avocado expert services into mobile apps to engage customers and drive sales through personalized avocado selections. ## Related on Trend Hunter - [Celebratory QSR Avocado Shakes](https://www.trendhunter.com/trends/avocado-shake.md) - [Avocado-Centric Pop-Ups](https://www.trendhunter.com/trends/house-of-goodness.md) - [Exclusive QSR Menu Expansions](https://www.trendhunter.com/trends/shake-shack-2.md) - [In-Store Avocado Scanners](https://www.trendhunter.com/trends/ripe-avocados.md) - [Tempura-Inspired Fried Avocado Wedges](https://www.trendhunter.com/trends/avocado-wedges.md) - [Avocado-Topped Cheese Burgers](https://www.trendhunter.com/trends/avocado-bacon-whopper.md) - [QSR Voting Promotions](https://www.trendhunter.com/trends/shake-shack-showdown.md) - [Premium Shake Releases](https://www.trendhunter.com/trends/premium-shake.md) - [Breadless Avocado Sandwiches](https://www.trendhunter.com/trends/avowich.md)