# Fruit-Based Sleep Masks Glow Recipe's Avocado Melt Retinol Sleeping Mask Accelerates Cell Turnover By Laura McQuarrie | Published 2019-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-sleep-mask References: [allure](https://www.allure.com/gallery/new-skin-care-products-august-2019) & [glowrecipe](https://www.glowrecipe.com/collections/avocado) In 2018, Glow Recipe launched an Avocado Melt Sleeping Mask as an overnight treatment made with 74% antioxidant-rich avocado and polyhydroxy acid—and now, the K-beauty brand is preparing to expand its innovative avocado skincare offerings with the all-new Avocado Melt Retinol Sleeping Mask. While still appealing to naturality minded consumers with its naturally sourced, fruit-based ingredients, the new [overnight skincare product](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask) helps to accelerate cellular turnover during sleep with the addition of [encapsulated retinol](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum). Alongside hydrating avocado, the green K-beauty skincare product soothes and energizes the skin with other [antioxidant-packed additions like matcha](https://www.trendhunter.com/trends/skin-energizing-mask). Glow Recipe's innovative product range also spotlights the properties of other simple yet potent fruit ingredients like brightening pineapple, hydrating watermelon and blueberry. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fruit-based Skincare:** Opportunity for businesses to develop innovative skincare products using naturally sourced fruit ingredients. - **Overnight Beauty Treatments:** Opportunity to create overnight skincare products that accelerate cellular turnover during sleep. - **Potent Fruit Extracts:** Opportunity to utilize the properties of fruit ingredients like pineapple, watermelon, and blueberry in skincare formulations. ### Where This Applies - **Beauty and Skincare:** Disruptive innovation opportunity to create fruit-based skincare products that offer unique benefits. - **Natural and Organic Products:** Opportunity for businesses to tap into the growing demand for naturally sourced ingredients in skincare and beauty products. - **Health and Wellness:** Opportunity to develop overnight beauty treatments that promote cellular regeneration and enhance overall skin health. ## Related on Trend Hunter - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Nighttime Anti-Wrinkle Retinols](https://www.trendhunter.com/trends/sleepwrinkle-retinol.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Dual-Action Avocado Skincare](https://www.trendhunter.com/trends/2-in-1-cleanser-exfoliator.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [Fruit-Infused Retinol Serums](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum.md) - [Deep-Conditioning Lip Masks](https://www.trendhunter.com/trends/phyto-glow-lip-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md)