# Avocado Oil Hair Serums Avocado Oil Brand Chosen Foods Launched Its First Beauty Product By Laura McQuarrie | Published 2025-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-oil-hair-serum References: [businesswire](https://www.businesswire.com/news/home/20250122908195/en) & [chosenfoods](https://chosenfoods.com/products/chosen-beauty-hair-serum-1-3-floz)  From deeply moisturizing and strengthening strands to delivering nutrients with its rich content of vitamins, minerals, and healthy fats, avocado oil boasts numerous benefits for hair, leading [Chosen Foods](https://www.trendhunter.com/trends/avocado-oil-shortening) to launch its debut beauty product—the [Chosen Beauty](https://www.trendhunter.com/trends/chosen-to-save-food) Avocado Oil Hair Serum. “When a few of our team members began using our avocado oil as a hair serum to make their locks shiny and soft, we knew we needed to bring our 100% Pure Avocado Oil to haircare,” said Rylee Kitts, Marketing Manager at Chosen Foods. This versatile hair serum can be used in many ways, whether it's applied as a soothing scalp treatment, pre-shampoo treatment, an intensive overnight mask or for styling to smooth ends and tame flyaways. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 38% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Natural Ingredient Haircare:** The rising demand for hair products with natural ingredients highlights a shift towards more sustainable and health-conscious beauty routines. - **Multi-functional Beauty Products:** Consumers are increasingly seeking beauty products that offer multiple benefits, reflecting a trend towards simplifying and enhancing personal care regimens. - **Sustainable Beauty Initiatives:** The integration of eco-friendly ingredients like avocado oil in haircare aligns with the growing trend of sustainable and environmentally responsible beauty solutions. - **Health-conscious Product Development:** As consumers become more health-conscious, they are gravitating towards hair products that emphasize natural and nourishing components. ### Sectors Adopting This - **Natural Cosmetics Industry:** The surge in consumer preference for products with ingredients like avocado oil is driving innovation and growth within the natural cosmetics sector. - **Haircare and Scalp Treatment:** Opportunities abound in the haircare industry for products that address both aesthetic and health aspects, as represented by the versatile uses of avocado oil hair serum. - **Sustainable Beauty Products:** The sustainable beauty industry is expanding as brands like Chosen Foods introduce eco-friendly products that cater to eco-aware consumers. ## Related on Trend Hunter - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Avocado Massage Oils](https://www.trendhunter.com/trends/avocado-massage-oil.md) - [Waterless Hair Serums](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum.md) - [Deeply Hydrating Hair Oils](https://www.trendhunter.com/trends/hydrate-oil.md) - [Vegan Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oils.md) - [Squeezable Avocado Oil Bottles](https://www.trendhunter.com/trends/100-pure-avocado-oil-squeeze.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Avocado Oil-Based Product Campaigns](https://www.trendhunter.com/trends/chosen-to-save-food.md)