# Eco-Friendly Organic Mattresses 'Avocado Mattress' Offers Environmentally Friendly Products By Joey Haar | Published 2016-11-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-mattress References: [digitaltrends](http://www.digitaltrends.com/home/avocado-mattress/?utm_source=feedly&utm_medium=webfeeds) & [avocadogreenmattress](https://www.avocadogreenmattress.com/) When it comes to mattresses, most people's first concern is comfort, but 'Avocado Mattress' is a company that offers [comfortable mattresses](https://www.trendhunter.com/trends/hybrid-guest-mattress) while simultaneously focusing on sustainability. The upscale [bed-in-a-box](https://www.trendhunter.com/trends/oversized-modular-bedinabox) brand not only offers a comfortable night's sleep, but it does so with materials that are completely natural and organic. While plenty of mattresses on the market are both comfortable and affordable, they often don't take the environment into consideration. Most affordable mattress options use petroleum-based polyurethane foam, chemical fire retardants, pesticides or off-gassing chemicals. Avocado Mattress products are made from natural Dunlop latex rubber (which the company sources from sustainable harvesters,) New Zealand wool, and [organic cotton](https://www.trendhunter.com/trends/yumeko). The organic materials and processing lead to breathable, hypoallergenic, and odor-free mattresses that consumers can feel good about sleeping on. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Mattresses:** Disruptive innovation opportunity: Develop mattresses made from sustainable materials and manufacturing processes to meet the growing demand for eco-friendly bedding products. - **Organic Bedding:** Disruptive innovation opportunity: Create bedding products using organic materials such as cotton and wool to cater to consumers who prioritize health and sustainability. - **Natural Latex:** Disruptive innovation opportunity: Explore the use of natural latex rubber as a sustainable alternative to petroleum-based foam in mattress production. ### Industries Being Reshaped - **Bedding:** Disruptive innovation opportunity: Revolutionize the bedding industry by offering eco-friendly and organic mattress options that prioritize sustainability and customer health. - **Sustainable Manufacturing:** Disruptive innovation opportunity: Transform the manufacturing industry by adopting sustainable practices and materials to create environmentally friendly bedding products. - **Eco-friendly Retail:** Disruptive innovation opportunity: Build a retail business that focuses on selling only eco-friendly and sustainable bedding products to meet the growing demand for ethical consumer choices. ## Related on Trend Hunter - [Dual-Sided Organic Crib Mattresses](https://www.trendhunter.com/trends/organic-crib-mattress1.md) - [Plush Organic Mattresses](https://www.trendhunter.com/trends/the-ultimate-snooze.md) - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md) - [Sustainable Plush Comforters](https://www.trendhunter.com/trends/organic-cotton-puff-comforter.md) - [Health-Conscious All-Foam Mattresses](https://www.trendhunter.com/trends/amerisleep-as5.md) - [Premium Pillow Designs](https://www.trendhunter.com/trends/premium-pillow.md) - [Renewable Mattress Programs](https://www.trendhunter.com/trends/renewable-mattress.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md) - [Made-to-Order Eco Luxury Mattresses](https://www.trendhunter.com/trends/bensons-artisan-mattress-collection.md)