# Superfood Lipstick Ranges The Avocado Lip Butters From Laqa & Co Contain 12% Avocado Oil By Alyson Wyers | Published 2016-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-lip References: [refinery29](http://www.refinery29.com/2016/10/127088/avocado-lipstick-laqaco) & [laqaandco](http://www.laqaandco.com/collections/avocado-lip-butter) These avocado lip butters utilize the nourishing properties of avocado oil to keep your smackers well hydrated during harsh winter months. Available from Laqa & Co, the line of lip products come in eight different highly pigmented shades, from natural nudes to sultry wine and even a purple hue dubbed 'Water Bear.' The [luxury lipstick range](https://www.trendhunter.com/trends/deeply-hydrating-lipstick) contains "the ultimate superfood" with 12% avocado oil for a gentle moisturizing agent that will last all day long. The [creamy, whipped formula](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments) is also totally cruelty-free, paraben-free and gluten-free, making it perfect for people who love natural beauty products and are strongly opposed to gluten in all forms. The avocado lip butters also have an enticing vanilla scent. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Lip Care:** Opportunity for brands to create lip products that utilize natural ingredients, such as avocado oil, for moisturizing and nourishing benefits. - **Cruelty-free Beauty:** Brands can tap into the growing demand for cruelty-free cosmetics by developing lip products that are not tested on animals. - **Gluten-free Beauty:** There is a market for lip products that are free from gluten, catering to consumers who prefer gluten-free beauty options. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic brands to incorporate avocado oil and other natural ingredients into their lip product lines. - **Beauty:** Beauty industry can leverage the trend of cruelty-free and gluten-free products by offering lip care options that align with consumers' values. - **Natural Skincare:** Natural skincare brands can expand their product offerings by including avocado lip products that provide moisture and nourishment. ## Related on Trend Hunter - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Antioxidant-Packed Lip Treatments](https://www.trendhunter.com/trends/moringa-lip-salve.md) - [Conditioning Lip Oils](https://www.trendhunter.com/trends/lip-oil-balm.md) - [Guacamole-Inspired Lip Stains](https://www.trendhunter.com/trends/lipotle.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [National Avocado Day Cosmetics](https://www.trendhunter.com/trends/wonderskin-x-chipotle.md) - [Deep-Conditioning Lip Masks](https://www.trendhunter.com/trends/phyto-glow-lip-mask.md) - [Peptide-Infused Lip Balms](https://www.trendhunter.com/trends/juicy-peptide-lip-balms.md)