# Reduced Fat Avocados The 'Avocado Light' Boasts 30% Less Fat Than Its Classic Counterpart By Laura McQuarrie | Published 2017-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-light References: [nationalpost](http://nationalpost.com/life/food/does-the-world-need-a-low-fat-avocado) & [aguacatelight](http://www.aguacatelight.com/) Food distribution company Eurobanan recently developed the Aguacate Light (Avocado Light) exclusively for the Spanish market, offering a [low-fat avocado alternative](https://www.trendhunter.com/trends/cathedral-city-high-protein) that reportedly contains 30% less fat than comparable avocados. As well as boasting a reduced fat content, the all-new kind of avocado is also said to have a [mild flavor](https://www.trendhunter.com/trends/guac-flavors) and a pulp that's "juicier" than normal. Although it might seem unusual for the classic avocado to be modified in any way, previously there have been [party-sized avocados](https://www.trendhunter.com/trends/avocado-wedges) that have been introduced to supermarkets in the UK, as well as small-scale "babycados" that weigh in at just two ounces. The Aguacate Light is set to officially make its debut in just a few days at the Fruit Attraction trade fair in Madrid, following which it will be available at select supermarkets and speciality stores. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Low-fat Avocados:** The 'Avocado Light' offers a low-fat alternative to traditional avocados, creating an opportunity for health-conscious consumers and the food industry to capitalize on the demand for healthier options. - **Modified Avocado Varieties:** The development of party-sized avocados and small-scale 'babycados' suggests a growing trend towards diversifying avocado offerings, presenting an opportunity for innovative product development and targeted marketing. - **Enhanced Avocado Characteristics:** The introduction of avocados with a mild flavor and juicier pulp opens up possibilities for appealing to new customer preferences, paving the way for product differentiation and market expansion. ### Industries Being Reshaped - **Health Food Industry:** The development of low-fat avocados aligns with the ongoing trend of health-conscious eating, creating opportunities for companies in the health food industry to incorporate these avocados into their product offerings. - **Supermarket Retail:** The introduction of modified avocado varieties like party-sized avocados and babycados presents an opportunity for supermarket retailers to stock unique avocado options and attract a broader customer base. - **Food Manufacturing:** The emergence of avocados with enhanced characteristics, such as a mild flavor and juicier pulp, can inspire food manufacturing companies to create innovative avocado-based products that cater to evolving consumer preferences. ## Related on Trend Hunter - [Guacamole-Style Olive Dips](https://www.trendhunter.com/trends/olimole.md) - [Spreadable Low-Fat Butters](https://www.trendhunter.com/trends/salted-spreadable-butter.md) - [Avocado-Based Cream Cheeses](https://www.trendhunter.com/trends/yo-quiero.md) - [Mature Reduced Fat Cheeses](https://www.trendhunter.com/trends/extra-mature-cheddar.md) - [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Ready-to-Use Frozen Avocado Products](https://www.trendhunter.com/trends/packd-frozen-avocado.md) - [Avocado Oil Shortening](https://www.trendhunter.com/trends/avocado-oil-shortening.md) - [Avocado-Cheese Spreads](https://www.trendhunter.com/trends/avocheese.md)