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# Blended Avocado Frappuccino
Starbucks South Korea Launches a Tasty and Refreshing Avocado Drink

By Kalin Ned | Published 2018-06-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-drink
References: [designtaxi](http://designtaxi.com/news/400341/Starbuck-s-Adorable-New-Avocado-Drink-Is-A-Desert-s-Mirage-For-Hipsters/) & [instagram](https://www.instagram.com/starbuckskorea/)

From avocado toast to avocado drinks, the fruit has seen a radical increase in popularity and has been actively integrated into the diet of many. Starbucks South Korea contributes to this craze by launching its 'Avocado Blended' Frappucino for a limited time in locations across the country. The treat was first introduced three years ago as a seasonal offering but due to popular demand, it makes a return with a revamped recipe.

The texture of the avocado drink is smooth and creamy. To better mimic the appearance of the fruit, Starbucks South Korea includes a [chocolate pit](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme) to top its frappucino creation. As a result, not only will the avocado drink satisfy some cravings, it will also make for a wonderful photo opportunity.

Photo Credits: Starbucks Korea, [@bonnyham](https://www.instagram.com/bonnyham/?utm_source=ig_embed)

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 36% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Avocado-based Products:** Opportunities for food and beverage companies to introduce unique avocado-based products to capitalize on the increasing popularity of the fruit.
- **Innovative Beverage Offerings:** An opportunity for beverage companies to expand their menu offerings with unique and trendy drinks like the Avocado Blended Frappuccino.
- **Social Media-friendly Treats:** Opportunities for businesses to create visually appealing food and beverage items that customers will share on social media platforms for added marketing exposure.

### Industries Being Reshaped

- **Food and Beverage:** Food and beverage companies can leverage the popularity of avocado to develop new products and menu offerings to appeal to consumers.
- **Hospitality:** Hotels and restaurants can capitalize on the trend of innovative and visually appealing food and beverages to attract customers.
- **Marketing and Advertising:** Agencies can leverage the social media trend of sharing food and beverage items to create campaigns that target customers who enjoy sharing their experiences online.

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