# Guacamole Vegetable Dips Sabra Aims to Entice Millennials with a Reduced Fat Avocado Dip By Laura McQuarrie | Published 2016-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-dip References: [groceryheadquarters](http://www.groceryheadquarters.com/Whats-New/Sabra-Launches-Veggie-Fusions-Guacamole/) & [sabra](http://www.sabra.com/veggiefusions/) Three new 'Veggie Fusion' guacamole products from Sabra are designed at spotlighting the healthy fat contents of avocado dip products. The South-Western, Garden Vegetable and [Mango Lime](https://www.trendhunter.com/trends/spicy-mango-habanero-guacamole) dips are a blend of both avocados and assorted vegetables, promising "30% less fat." While most consumers know that guacamole contains the good kind of fats from avocados, a high fat content remains a factor that prevents many consumers from indulging in the flavorful avocado dip. As well as appealing to health-conscious consumers in general, these new products are anticipated to be well-received by Millennials who crave more variety from the guacamole category. In support of these new products, [Sabra Canada](https://www.trendhunter.com/trends/sabra-mediterranean-garlic-dips) will be giving away 400,000 samples at grocery stores, as well as [LCBO](https://www.trendhunter.com/trends/moscato-strawberries-cream) locations alongside beer and alcohol pairings. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 38% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Snacking:** Opportunity for creating low-fat or reduced-fat versions of popular snacks to cater to health-conscious consumers. - **Millennial Food Preferences:** Developing innovative and diverse options within established food categories to cater to the preferences of millennial consumers. - **Product Sampling Strategies:** Utilizing product sampling initiatives to generate trial and awareness for new food products. ### Where This Applies - **Snack Food Industry:** Low-fat or reduced-fat versions of popular snacks can disrupt the market and appeal to health-conscious consumers. - **Food Innovation Industry:** Creating new flavors and variants of traditional food products to engage millennial consumers and drive category growth. - **Retail Industry:** Implementing product sampling strategies in grocery stores and other retail locations to drive sales and introduce new products to consumers. ## Related on Trend Hunter - [Zesty Avocado Dips](https://www.trendhunter.com/trends/avocado-dips.md) - [Savory Garlic-Forward Dips](https://www.trendhunter.com/trends/sabra-mediterranean-garlic-dips.md) - [Guacamole-Style Olive Dips](https://www.trendhunter.com/trends/olimole.md) - [Delicious Plant-Based Dips](https://www.trendhunter.com/trends/plantbased-dips1.md) - [Avocado-Based Cream Cheeses](https://www.trendhunter.com/trends/yo-quiero.md) - [Homestyle Guacamole Packs](https://www.trendhunter.com/trends/homestyle-guacamole.md) - [Clean-Label Vegetable Dips](https://www.trendhunter.com/trends/veggie-dip.md) - [Homestyle Plant-Powered Dips](https://www.trendhunter.com/trends/plant-powered-dip.md) - [Creamy Summertime Snack Dips](https://www.trendhunter.com/trends/creamy-dips.md)