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# Creamy Chip-Infused Chocolate Bars
The Compartes Avocado & Chips Bar Has a Textural Experience

By Michael Hemsworth | Published 2019-09-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-chips-bar
References: [foodbeast](https://www.foodbeast.com/news/compartes-avocado-chips-chocolate-bar/) & [compartes](https://compartes.com/)

The Compartes Avocado & Chips Bar is the latest avocado-infused chocolate option from the brand that will offer consumers a [textural experience](https://www.trendhunter.com/trends/venchi-chocoviar) to enjoy that is far different from other varieties on the market.

The bar starts with an avocado-based chocolate that is infused with [tortilla chips](https://www.trendhunter.com/trends/avocado-oil-potato-chips) to mimic the flavor and texture experience of eating the snack. Created by founder and owner Jonathan Grahm, the bar builds on the success of the [Avocado Chocolate Bar](https://www.trendhunter.com/trends/woodford-reserve-x-compartes) from last year and is sure to be a winner amongst consumers seeking an unorthodox alternative to treats that focus only on sweet flavor profiles.

The Compartes Avocado & Chips Bar is available for purchase both online and at select retailers at a cost of $9.95 each.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 28% | Activity: 26% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Texture Fusion:** There will be opportunities for companies to combine unlikely textures in food products to create unique sensory experiences.
- **Savory Desserts:** Innovation opportunities will continue to exist in the creation of desserts that incorporate traditionally savory flavors and ingredients.
- **Avocado Chocolate:** Consumers are interested in unconventional ingredient pairings, like the combination of avocado and chocolate, so companies should experiment with bold flavor combinations.

### Industries Being Reshaped

- **Confectionery:** The confectionery industry should consider incorporating savory flavors in chocolate products to cater to a growing consumer interest in unconventional taste pairings.
- **Snack Foods:** Snack food companies should experiment with new combinations of textures and flavors to create unique options for consumers seeking unconventional snacks.
- **Specialty Foods:** Specialty food brands should explore the use of cross-category ingredients in their products to appeal to adventurous consumers looking for new and unique taste experiences.

## Related on Trend Hunter

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