# Avocado-Themed Pop-Ups Whirlpool is Hosting Avocado Brunch Events to Engage with Consumers By Laura McQuarrie | Published 2016-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-brunch References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-behind-the-scenes-whirlpools-first-avo-brunch-meredith-collective/brands/article/1390746) & [whirlpool](http://www.whirlpool.ca/) [Whirlpool](https://www.trendhunter.com/trends/whirlpool-virtual-showroom) is now hosting a series of avocado brunch events in order to draw in consumers and interact with them in a way that's "beyond experiential." One weekend, Whirlpool temporarily took over London's Printworks Kitchen in order to host its Avo-Brunch special event. Ticketholders were treated to a choice of three to five dishes where avocados were featured as a main ingredient, including [avocado gazpacho and avocado macarons](https://www.trendhunter.com/trends/avocado-wedges). Additional events will be hosted throughout May, as well as June. Considering that [pop-ups, avocados and brunch](https://www.trendhunter.com/trends/evening-bottomless-brunch) are known for captivating interest on social media, these events will never fail to draw a crowd. Naturally, Whirlpool provides all of the kitchen equipment needed for the event, which ties in nicely with the brand's #WhirlpoolFoodies series. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Activation:** More brands can use temporary, themed pop-up events to engage with consumers in a fun and interactive way. - **Foodie Culture:** Capitalizing on the popularity of foodie culture can increase brand awareness and reach a younger demographic. - **Experiential Marketing:** Creating unique and memorable experiences for consumers can increase brand loyalty and lead to higher sales. ### Sectors Adopting This - **Household Appliances:** Companies in the household appliance industry can use food-themed events to showcase their products and engage with consumers. - **Hospitality:** Hotels, restaurants and cafes can use themed events to attract customers and increase their social media presence. - **Event Management:** Event management companies can specialize in creating unique and interactive experiences for brands who want to engage with their audience in a more meaningful way. ## Related on Trend Hunter - [Bookable Kitchen Pop-Ups](https://www.trendhunter.com/trends/kitchenaid-room-to-host.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Interactive AR Avocado Scans](https://www.trendhunter.com/trends/avolotto-lens.md) - [Immersive Coffee Pop-Ups](https://www.trendhunter.com/trends/ninja-luxe-caf.md) - [Gastronomic Immersive Design Installations](https://www.trendhunter.com/trends/banquet-echoes.md) - [Colorful Kitchen Pop-Ups](https://www.trendhunter.com/trends/colorful-kitchen-popup.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md)