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# Avocado Bathing Suits
This Bathing Suit From Beloved Shirts Features Millennials' Favorite Fruit

By Mary Van Puymbroeck | Published 2017-07-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/avocado-bathing-suit
References: [refinery29](http://www.refinery29.com/2017/07/162741/avocado-bathing-suit-swimsuit) & [belovedshirts](https://www.belovedshirts.com/collections/swimsuits/products/avocado-one-piece-swimsuit)

'[Beloved Shirts](https://www.trendhunter.com/trends/vegan-body-wash-collection)' is an e-commerce site selling an [avocado bathing suit](https://www.trendhunter.com/trends/fioretta) that has been printed with an oversized image of the fruit's pit.

Beloved Shirts is a brand known for its attention-grabbing printed pieces such as the Donald Trump bathing suit and the illusory chest hair one-piece. It is no surprise then that the Millennial-centric brand has released a piece with the demographic's [favorite fruit](https://www.trendhunter.com/trends/avocado-colorway-1) on it -- the avocado. The bathing suit represents a sort of ironic, self-aware kind of humor popular with younger generations. Each piece by Beloved Shirts is hand-cut and sewn in California using ultra-soft and high quality fabrics.

The Avocado bathing suit is available with a high-cut leg or regular cut leg. Both feature printed images of an avocado pit on a green one-piece bathing suit.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Ironic Fashion:** Beloved Shirts' avocado bathing suit represents the kind of ironic, self-aware humor popular with younger generations.
- **Printed Swimwear:** Beloved Shirts' avocado bathing suit is an example of attention-grabbing, printed swimwear that appeals to a specific demographic.
- **Customizable One-piece:** Beloved Shirts' avocado bathing suit is hand-cut and sewn in California, showcasing the trend of customizable one-piece swimsuits.

### Industries Being Reshaped

- **E-commerce:** The avocado bathing suit by Beloved Shirts highlights the potential for unique, niche products in the e-commerce industry.
- **Fashion:** The popularity of Beloved Shirts' avocado bathing suit suggests a disruption opportunity in the fashion industry for unique and humorous designs.
- **Swimwear:** Beloved Shirts' printed avocado bathing suit taps into the swimwear industry's potential for creative and attention-grabbing designs.

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