# Powerful Minimalistic Streamlined Laptops The AVITA PURA 14 is Now Available in the UK By Grace Mahas | Published 2020-07-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/avita-pura-14 References: [jdwilliams](https://www.jdwilliams.co.uk/shop/_/N-1ytvfx8/Ntt-avita+pura/products/show.action?hnid=10966344&type=cmr) & [ebuyer](https://www.ebuyer.com/822436-brother-pura0001-pick-up-roller-pura0001) AVITA, the American premium fashionable-technology brand, recently announced that the AVITA PURA 14” Ryzen 3 and Ryzen 5 Windows Notebooks are now available in the UK. The [ultra-streamlined, minimalistic computer](https://www.trendhunter.com/trends/tuxedo-infinitybook-pro-14) boasts " [unparalleled portability and ease of use](https://www.trendhunter.com/trends/geekbook)." Designed for modern life, the new AVITA PURA is available in multiple colorways including Rose Gold, Crystal Blue, Silver Grey, and Space Grey. Consumers can get their hands on the new AVITA PURA 14 from JD Williams and [eBuyer](https://www.trendhunter.com/trends/gf3-power-supplies), with other retailers including Studio.co.uk and Grattan.co.uk to stock the product shortly. PURA 14 R3 is available in Rose Gold, Crystal Blue, and Space Grey now for a suggested retail price of £329.99 and PURA R5 will be available in Silver Grey for £429.99 in mid-Agust. Image Credit: AVITA ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 58% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Fashionable-technology Laptops:** Disruptive Innovation Opportunity: Develop a line of laptops that combine fashion-forward design with cutting-edge technology. - **Ultra-streamlined Computers:** Disruptive Innovation Opportunity: Create a range of minimalist laptops that prioritize portability and ease of use. - **Colorful Laptop Options:** Disruptive Innovation Opportunity: Introduce a line of laptops with a variety of vibrant colorways to offer consumers more personalized choices. ### Where This Applies - **Technology Hardware:** Disruptive Innovation Opportunity: Explore new manufacturing techniques and materials to create sleek and lightweight laptops with powerful features. - **E-commerce:** Disruptive Innovation Opportunity: Develop an online platform that offers a wide selection of fashionable laptops and provides a seamless purchasing experience. - **Retail:** Disruptive Innovation Opportunity: Partner with laptop manufacturers to showcase and sell fashionable laptops in physical stores, offering customers a hands-on experience before making a purchase. ## Related on Trend Hunter - [Affordable High-End Laptops](https://www.trendhunter.com/trends/acer-swift-x-141.md) - [Thin Portable Laptops](https://www.trendhunter.com/trends/acer-aspire-go-14.md) - [Ultra-Portable Productivity Laptops](https://www.trendhunter.com/trends/acer-swift-go-14.md) - [Ai-Driven Laptop Ranges](https://www.trendhunter.com/trends/ryzen.md) - [Retro-Themed Handheld PCs](https://www.trendhunter.com/trends/ayaneo-air-retro-power.md) - [AI-Accelerated Affordable Laptops](https://www.trendhunter.com/trends/acer-chromebook-plus-514.md) - [Next-Gen AI Laptops](https://www.trendhunter.com/trends/vivobook-s15.md) - [Professional Compact Notebooks](https://www.trendhunter.com/trends/tecra-a40.md) - [High-Speed Budget Laptops](https://www.trendhunter.com/trends/ax16-pro.md)